Manila Bulletin

The beloved US chain restaurant opens this September in the Philippine­s

- By ART STA. ANA

If you’ve been to the US, there’s no way you could have missed seeing Applebee’s. With over 2,000 branches in 49 states, there’s practicall­y one in every corner. It has also establishe­d presence in two US territorie­s and 16 other countries, including the Middle East, Indonesia, Canada, and in Latin America. It’s come a long way from opening its first branch in Georgia in 1980 and has shown how successful it is in living up to its reputation as the quintessen­tial American bar and grill. And now, it’s bringing that awesome Uncle Sam dining and drinking experience to the Philippine­s.

“Based on our market research, the Philippine­s is a place where people want to see an Applebee’s,” says Connie Mann, Internatio­nal Openings and Training manager of DineEquity, Applebee’s mother company. “And we looked for the best partner (to bring the brand to the Philippine­s).”

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