Why all this fuss over AlDub?
JTo this day, people still can’t figure out how the celebrated AlDub phenomenon came to be. The reasons are as varied as the millions following daily the breakout love team of Alden Richards and Maine Mendoza as Yaya Dub.
The Cinderella factor is possibly the
What’s more interesting in this AlDub thingie is the seeming spontaneity that marks each episode. The segment is treated on “Eat Bulaga” as part-reality TV, part-fantasy, thanks to the creativity and writing prowess of the segment’s creators.
MAINE MENDOZA as Yaya Dub and Alden Richards
best explanation behind the couple’s instant popularity. Goes to show that our audiences still prefer old-fashioned love stories involving unknown, poor girl and well-known artista, trying to carry on a relationship by long distance, against all odds and with limited communication lines.
Here is a teleserye with an anything-goes twist. It gives the impression that what you’re watching is not your regular, expertly scripted drama series but something that’s more akin to real life as it unfolds on our streets. The AlDub phenomenon has, in fact, launched a new TV species, the kalyeserye.
So successful and widely, wildly followed (6.3 million tweets on Sept. 12) is AlDub that product endorsements have been coming their way faster than you can remember the name of the series’ leading lady.
One of these is value brand TNT whose TNT Extend is one of the first to sign AlDub to a contract.
In keeping with their onscreen and offscreen tale, Alden and Yaya Dub did not cross paths while making the TNT Extend commercial. Carlo Endaya of TNT told media that the TVC’s storyline has been aligned with the running noontime series to keep the excitement at feverish levels.
Looks like the AlDub fever isn’t about to dissipate just yet as a filmfest movie and a GMA teleserye are in the works for today’s hottest young stars.
On the day Davao City Mayor Rodrigo Duterte told a press conference that he was not running for president, a wave of radio commercials endorsing his leadership qualities flooded the airwaves.
An interesting quip by DILG Sec. Mar Roxas is aired almost daily on Failon Ngayon over DZMM.
It goes, “Kung nalaman ko ito, may nagawa ba ako?”
Roxas says this in all humility, in a plaintive, almost pleading, voice that echoes both helplessness and hopelessness, said in typical Ilongo accent.
Thanks to traditional and social media intervention, the planned gold mine in Lobo, Batangas has been cancelled by the municipal council itself.
Credit also goes to artists and other celebrity residents of Lobo, who huffed and puffed their grievances on social media. Proof that these days, with the help of modern technology, the people’s voice can be heard and their grievances, acted upon.