Manila Bulletin

Why all this fuss over AlDub?

- ••• SPON­TA­NEOUS ACT: • • • MORE OF ALDUB: • • • ADS FOR DUTERTE: ••• SAY NI MAR: ••• MEDIA IN­TER­VEN­TION:

JTo this day, peo­ple still can’t fig­ure out how the cel­e­brated AlDub phe­nom­e­non came to be. The rea­sons are as var­ied as the mil­lions fol­low­ing daily the break­out love team of Alden Richards and Maine Men­doza as Yaya Dub.

The Cin­derella fac­tor is pos­si­bly the

What’s more in­ter­est­ing in this AlDub thingie is the seem­ing spon­tane­ity that marks each episode. The seg­ment is treated on “Eat Bu­laga” as part-re­al­ity TV, part-fan­tasy, thanks to the cre­ativ­ity and writ­ing prow­ess of the seg­ment’s cre­ators.

MAINE MEN­DOZA as Yaya Dub and Alden Richards

best ex­pla­na­tion be­hind the cou­ple’s in­stant pop­u­lar­ity. Goes to show that our au­di­ences still pre­fer old-fash­ioned love sto­ries in­volv­ing un­known, poor girl and well-known artista, try­ing to carry on a re­la­tion­ship by long dis­tance, against all odds and with lim­ited com­mu­ni­ca­tion lines.

Here is a tele­serye with an any­thing-goes twist. It gives the im­pres­sion that what you’re watch­ing is not your reg­u­lar, ex­pertly scripted drama se­ries but some­thing that’s more akin to real life as it un­folds on our streets. The AlDub phe­nom­e­non has, in fact, launched a new TV species, the ka­lye­serye.

So suc­cess­ful and widely, wildly fol­lowed (6.3 mil­lion tweets on Sept. 12) is AlDub that prod­uct en­dorse­ments have been com­ing their way faster than you can re­mem­ber the name of the se­ries’ lead­ing lady.

One of these is value brand TNT whose TNT Ex­tend is one of the first to sign AlDub to a con­tract.

In keep­ing with their on­screen and off­screen tale, Alden and Yaya Dub did not cross paths while mak­ing the TNT Ex­tend com­mer­cial. Carlo En­daya of TNT told media that the TVC’s sto­ry­line has been aligned with the run­ning noon­time se­ries to keep the ex­cite­ment at fever­ish lev­els.

Looks like the AlDub fever isn’t about to dis­si­pate just yet as a film­fest movie and a GMA tele­serye are in the works for to­day’s hottest young stars.

On the day Davao City Mayor Ro­drigo Duterte told a press con­fer­ence that he was not run­ning for pres­i­dent, a wave of ra­dio com­mer­cials en­dors­ing his lead­er­ship qual­i­ties flooded the air­waves.

An in­ter­est­ing quip by DILG Sec. Mar Roxas is aired al­most daily on Failon Ngayon over DZMM.

It goes, “Kung nala­man ko ito, may na­gawa ba ako?”

Roxas says this in all hu­mil­ity, in a plain­tive, al­most plead­ing, voice that echoes both help­less­ness and hope­less­ness, said in typ­i­cal Ilongo ac­cent.

Thanks to tra­di­tional and so­cial media in­ter­ven­tion, the planned gold mine in Lobo, Batan­gas has been can­celled by the mu­nic­i­pal coun­cil it­self.

Credit also goes to artists and other celebrity res­i­dents of Lobo, who huffed and puffed their griev­ances on so­cial media. Proof that these days, with the help of mod­ern tech­nol­ogy, the peo­ple’s voice can be heard and their griev­ances, acted upon.

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