Manila Bulletin brings home 6 ‘Tinta Awards’

The Manila Bulletin bagged six awards – one of them, the plum “Advertiser of the Year” – in the 5th Tinta Awards organized by the United Print Media Group (UPMG) in a ceremony held at the Manila Hotel Thursday evening.

The Tinta Awards or the Philippine Print Creative Awards gives recognition to excellence in print advertising to encourage creativity in print and to encourage the proliferation of print media in the digital age.

Two gold trophies were among Manila Bulletin’s harvest of awards, one for its “Independence Day” print advertisement under the interactive print category, and another gold for the “Be Fully Informed” integrated print campaign category.

Two bronze awards recognized MB’s ‘Independence Day Belly Band’ print campaign and the National Reading Month advertisement.

The advertisements were the result of a collaborative work with MB’s creative agency, BBDO Guerrero, who was recognized as the “Agency of the Year.”

MB shared the silver award with BBDO Guerrero, for the “Best Photography” in the “International Women’s Day” campaign.

The “Advertiser of the Year” award of MB, which was a tie with the Esquire magazine, is recognition for the best brand’s quality of advertisements in the print media. It especially cites a brand or product for the creativity of developing campaigns produced in the period of 2014-15.

The “Independence Day” ad successfully merged print and digital media platforms to stoke a spirit of nationalism in the singing of the national anthem. The QR code opened a video of Gerphil Flores singing the “Lupang Hinirang” – amid visuals of small everyday heroes (nurses, policemen, firefighters, and teachers). In the social media, the centerfold ad was praised by various organizations and individuals as “inspirational.”

The other gold award, won by the “Be Fully Informed” campaign, “aims to remind and educate the generation today that while social media may provide rapid, instantaneous access to information, they should always be mindful of the accuracy of the information provided,” Margaret Loagan-Riola, Senior Brand and Marketing Manager, explained.

MB’s National Reading Month, which aimed to encourage reading by citing its advantages, was promoted through weekly false covers for the entire month of November.

Other awards

In the special print media execution category, the Philippine Star scored an award with its PLDT home DSL campaign with agency Touch DDB.

Y& R Philippines with its Waterlamp campaign (The North Face Philippines) won the Grand Prix award in the Best of Show, Print Innovation category.

For banner ads, Ideas X Machina took home the gold awards with its ‘Read up on our heroes’ and #TaralarotayosaLabas series campaigns published in the Philippine Star.

In the digital awards category, Ideas X Machina also received the silver award for its ‘Make the cut series’ with its advertiser Insignia Arts Connoisseurs.

In the student category, the Lyceum of the Philippines University (LPU) Manila received the two bronze awards for its ‘Wireless’ and ‘Longer’ print advertisements.

John Paul Madrid of Colegio de San Juan de Letran received a bronze award for the ‘Ang Papel ko sa Buhay mo’ campaign.

In the consumer category, the silver award was given to Dentsu Philippines for its ‘5 percent’ campaign with advertiser Yamaha motor Philippines.

Meanwhile, BBDO Guerrero received the “Best of Show” print campaign award for its ‘John/Ringo/George/ Paul’ campaign in Esquire magazine. BBDO Guerrero also received the silver trophy for its ‘Auger/Jack/hammer/ excavator’ campaign with advertiser Bayer Philippines Inc.

In the Public service (single) category, the ‘Bayanihan’ campaign of JWT Manila with advertiser Millennium Challenge Account – Philippines received the silver award.

In the Best Copy category, Ace Saatchi & Saatchi received the silver award for its ‘Idea Dead’ campaign with advertiser Ace Saatchi & Saatchi.

For Best Art Direction, BBDO Guerrero received the silver trophy for ‘Paul’ campaign in Esquire magazine Philippines.

For Best Typography, the two silver awards and one bronze award were also given to BBDO Guerrero for its ‘George’, ‘Ringo’ and ‘John’ campaigns.

For Best Illustration, DDB Philippines received the silver recognition for ‘Commuter’ campaign with advertiser, PepsiCo Philippines.

DDB Philippines also received the gold award for “Best Digital Imaging” for its ‘Auger’ campaign for Bayer Philippines, Inc. The agency also received the Best Photography – silver award for its ‘Women’s Month’ campaign with advertiser Manila Bulletin.

Period of entries

The entries for this year’s Tinta Awards were published or displayed Jan., 2014 to Sept. 15, 2015.

The jury for this year’s awards is composed of Dave Ferrer of J. Walter Thompson, Gary Amante of Dentsu Philippines, Raoul Panes of Leo Burnett Manila, Grace Magno of SM Prime holdings, Yolly Crisanto of Gold Telecom and Andrew Petch of Ace Saatchi & Saatchi.