Pancake House intensifies expansion
Pancake House is on track to hit its expansion target this year with the opening of 13 new outlets before end this year to augment its existing 124 outlets here and abroad.
Gretz G. Rivera,, chief operating officer of Pancake House, said this number of stores was achieved after more than 40 years of serving its menu of everyday comfort food.
"Our aim is to continue expanding the presence of Pancake House in the Metro and other highly urbanized cities in the country. We want more people to have the Pancake House experience and be welcomed with a cozier, warmer and inviting ambience," said Rivera.
As of September, 2015, it already has 115 stores in the Philippines, eight in Malaysia and one in Brunei. For the last quarter of 2015, 13 new outlets will be opened, proving further the strength of the brand in the casual dining segment.
With this renewed vigor, Pancake House introduces its new campaign called “It’s Not That Complicated”.
“For us, the campaign really is being able to continuously service the needs of our customers and the reality of their changing lifestyles. Everything is fast paced now and we are coming in as a place for the needed break from the complexities in life. To be able to dine in without having to overthink and just relax. We believe that our food and menu is a reflection of that. It's simple and it's delicious comfort food,” explained Marc H. San Juan, Senior Marketing Manager of Pancake House.
The new look of Pancake House’s stores which will be characterized with earthy tones and warm lighting, the perfect ambience to set the mood for a relaxing and casual dining experience. It welcomes diners from all walks of life and doesn't intimidate them. Customers will be greeted by Pancake House’s staff ready to make their dining experience less complicated.
As Pancake House is now part of the dynamic Max’s Group, it is gearing up to strengthen its presence and make the brand more relevant than ever.
“We believe in continuously making ourselves relevant to the market. Our expansion aims to give accessibility to our customers who have not been back but at the same time giving newer customers the opportunity to experience the brand,” said Rivera.
“As part of the Max's Group, we believe that it is an advantage for us as we get to expand more our operational efficiencies and have a bigger group to support us. With Max's 70 years of experience added with our more than 40 years, there are a lot of best practices which we now are incorporating into our system,” he concluded.