Business partner cites ARC for outstanding sales achievement

ARC Refreshments Corporation (ARC), the licensed bottler of RC Cola International in the Philippines, has been cited anew by its principal for its outstanding sales volume this year.

Its associate business partner based in the United States, the Royal Crown Cola International (RCCI), conferred the bottling company with a Sales Achievement Award for besting its counterparts in more than 70 countries. The company has been receiving the honor for five consecutive years, thereby earning its distinction as a leader in sales.

“ARC in the Philippines is the largest bottling company of RC Cola products in the world,” noted Gerry Garcia, Executive Vice President and Chief Operating Officer at ARC. “This easily translates to our increasing sales volume, which affirms that we are on the right track in delivering great-tasting, yet affordable soft drink products for consumers.”

The company currently has nine bottling plants in the country. RC Cola products take up a huge part of ARC’s production capacity, alongside the bottler’s other products such as California Fruit Soda, Juicy Lemon, Arcy's Rootbeer and Seetrus.

“Achievements in quality and sales volume are parts of a single strategy to become a market leader in the international arena,” remarked Rinaldi C. Aves, Vice President for Technical Services at ARC.

The company’s impetus as one of the leading bottlers of RC Cola products is further driven by its numerous best practices that are replicated in plants abroad. Rizza Alfonso, Sr. Manager for Marketing Services, observed firsthand how the company delivers first-rate products and services.