CEU Masscom students shine in Café France multimedia contest
A video essaying the brewing romance between a hearing impaired woman and a persistent love struck man inside a cozy café was adjudged as the grand champion in the Café France Multimedia competition that highlighted the ingenuity of Mass Communication students of Centro Escolar University (CEU) in Manila.
At first glance, the tri-media production presented at CEU Manila’s Librado Avelino auditorium the other day looked as if it was done professionally, and not by students barely out of their teens.
The overall concept and production of the winning entry effectively relayed the ‘healthy and fresh choices’ advocated by Café France.
The winning entry produced by the Dream Team Productions is composed of Mahdel Charisse Caribo, Virginia Marie S. Alanas, Dan Mari Cabrera, Joey Anne Latonio, Rio Bianca Royales, Stiffany Grace Madrigal and John Paul Almoneda.
Their entry gained the nod of the panel of judges composed of advertising agency executives, Manila Bulletin editors, a digital development team, a video production specialist and the Café France management committee.
The champions received 150,000 worth of cash and other prizes.
CEU students’ competitive edge Café France CEO Johnny Yap said the competition would provide a competitive edge among the Mass Communication graduates of CEU.
“Our goal is to help the students so that they could use this in their resume making them more viable in employment,” Yap pointed out.
Cream of the crop Though made up of only 400 students from freshman to the senior year, CEU Advertising professor and contest adviser Julianne Domingo spoke highly of CEU Mass Communication students.
“There are a few students but we are having quality over quantity and that is something I am very proud of,” Domingo said.
“There are but a few of them (students) but because they were really selected… The thing with our department is that we make sure that those who come in are those who have perseverance. These are the talented kids. They do not only know how to write but also how to make a pitch. They have a mastery of the language and they know what they are talking about,” Domingo proudly added.
Tough field The number of entries was narrowed down from 23 to 5.
“It was tough. We came out of the office at 6 a.m. today just to compute the final scores,” Mary Haydee P. Evangelista, marketing manager of Café France said.
Winners all
The first runner-up of the competition, Sanguine Productions, received 40,000 worth of prizes while the second runnerup, To the Moon Productions received 30,000 worth of prizes.
Two other groups, the Swabe Productions and the Hi-5 Productions, received special incentives from Café France.
Meanwhile, Sanguine Production’s viral video “At First Sight” was adjudged highest pointer after receiving the most number of likes and shares in social media.