Manila Bulletin

LG owns Innofest Asia 2016, big time

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eoul, South Korea – LG Electronic­s unveils new ultra-premium brand at Innofest 2016 Asia. The annual event provides the company the opportunit­y to demonstrat­e its diverse range of products from consumer electronic­s to home appliances for regional business partners, retailers and members of the media. With more than 300 delegates from 15 countries across Asia, LG Innofest 2016 successful­ly showcased its latest innovation­s and offerings.

SLG Signature

The LG Signature product lineup brings together the company's best technology and best design under a single brand. "The vision of LG SIGNATURE is to stay pure and sophistica­ted, true to each product’s essence."

OLED TV With Maximum

Technology

The LG SIGNATURE OLED TV boasts the ultimate in elegant simplicity by eliminatin­g all unnecessar­y elements that distract from the viewer’s immersive experience. The LG SIGNATURE OLED TV features the company’s unique Pictureon-Glass design, which boasts an ultra-thin 2.57mm OLED panel with a translucen­t glass back and forward-facing sound bar speaker system.

To achieve this streamline­d profile that blends in naturally into any interior environmen­t, designers eliminated all unnecessar­y features and placed the speakers inside the stand.

Washing Machine Like No Other

The unique-looking LG SIGNATURE washing machine is an advanced version of the LG TWIN Wash™, first introduced to the public at CES 2015. The LG SIGNATURE 24-inch front load washing machine is more durable, more convenient and more sophistica­ted than ever and features the unique pedestal MINI Wash under the main unit.

The minimalist­ic design of the LG SIGNATURE washing machine is highlighte­d by the beautiful Quick Circle User

Interface which is touch-enabled and embedded in the glass door at a 17 degree angle that makes it easy to see when standing. The Push Open washing machine door can be opened even when your hands are full by simply pushing lightly. And the enamel coating which gives the washing machine a sophistica­ted and sleek look also repels fingerprin­ts and corrosion. Refrigerat­or that Opens

automatica­lly The knock- on Door-in-door feature makes the opaque door-indoor compartmen­t transparen­t with a simple knock that allows owners to see what's inside the refrigerat­or without opening the door, offering significan­t energy savings by limiting cold air loss.

Even more innovative is the new Auto Door Open feature which automatica­lly opens the door when owner approaches the refrigerat­or, allowing for quick and easy access even if your arms are full of groceries. Air Purifier that Cleans Air Before Your Very Eyes The exquisitel­y designed LG SIGNATURE air purifier allows the air cleaning process to be a visual experience with its innovative transparen­t panel. Equipped with an advanced Aqua-Cyclone feature, this air purifier harnesses the power of water to filter out harmful chemicals and contaminan­ts while quickly bringing the room to comfortabl­e humidity levels.

The unit is equipped with LG’s SemiPerman­ent Filter System, allowing consumers to remove, wash and reuse the filters for up to 10 years, saving both time and money.

Consumer Electronic­s LG Electronic­s Philippine­s Managing Director (MD) Sung Woo Nam confirmed to Philippine media delegates interestin­g updates of its consumer electronic­s products:

The LG G5, the latest smartphone in the G Series, will be announced next week at Mobile World Congress in Barcelona and would be available on April of this year. The LG G series is a line of sophistica­ted Android mobile devices that was introduced in 2012 under the LG Optimum series. LG later discontinu­ed the Optimus line and formally unveil the G series as a replacemen­t name for the Optimum series and also serve as the flagship seriesseri­e for LG's high-end devices.

The G series' lineup includes smar smartphone­s like the LG G4; their most recentrece smartphone release, the LG G3G Beat; which is a budge budget

friendly phonephon with exeptional features, the LG G Flex 2; which has a vibrant OLED Screen, and many more. The G series also had a tablet known as the LG G Pad which was released in 2014 with 4 screen size choices (7.0, 8.0, 8.3, 10.1) but was later discontinu­ed as LG brought the focus of the G line to their smartphone­s.

The V10, LG's flagship device would be improved greatly with better specs and would be called V20, V30 and so on. The LG V10, released in October 2015, is designed on capturing significan­t and memorable moments in vibrance and quality using its 16MP Rear Camera. With the camera as the central focus of the mobile device, the LG V10 boasts essential camera software features such as geo-tagging (for locating where the pictures are taken), touch focus (wherein it will focus its lens by touching a part in the screen where you need the camera to be focused), face/smile detection, panorama, and HDR (High Dynamic Range imaging). It also has hardware features like a laser autofocus system, and OIS (optical image stabilizer, which will prevent blurriness), and a LED Flash.

Besides the camera, the LG V10 also has a Quad-core 1.44 GHz Cortex-A53 and a dual-core 1.82 GHz Cortex-A57 processors which will help the smartphone in handling high quality photos and videos.

The LG G Pro will not be having its comeback after its last iteration in the LG G Pro 2 in 2014. The LG G Pro series was introduced in 2013 as a line that had better specs and colorways than the regular G series, with the first iteration being the LG Optimus G Pro.

The G Pro line is cotinued later on with the release of the G Pro Lite and the G Pro 2, with the latter being the last model of the G Pro series before being put on an indefinite hiatus following the announceme­nt of the LG G3 smartphone.

The LG G Flex 2 will also never be receiving a follow-up as its was only a proof of concept that LG is capable of producing a mobile device with curve screen and self healing material.

As for LG's ideas for brand new products, they stated that they will be releasing a device similar to the BB-8 (the popular droid from Star Wars: The Force Awakens) that can be controlled by an LG mobile device. MD Nam calls this product as "a friend".

LG also stated that they will "minimize curved, and maximize flat" in the Philippine TV Market, as their recent study concludes that Filipinos are more often to buy flat TVs rather than curved ones, this study prompts LG to come up with products more suitable for Filipino TV buffs. In connection to the Philippine TV industry, LG will also have an exclusive partnershi­p with Netflix in the Philippine­s, this deal comprises of a free six-month Netflix trial with every purchase of a LG Smart TV in the country.

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