EPLDT urges firms to bolster growth with Big Data

With a steadily growing Internet penetration rate, and an ongoing surge in smartphone adoption, the Philippines is in the midst of a digital transformation that not only affects daily life, but is also expected to drive an uptake in digitization among businesses in terms of operations and decision- making. ePLDT, the digital enterprise enabler of the PLDT Group, strongly urges organizations to consider a Big Data Analytics strategy to accelerate business growth.

"There is a tremendous amount of data waiting to be mined, refined, and analyzed. With the right infrastructure, tools, and expertise, valuable insight can be gleaned from all this informa- tion," said ePLDT Group Chief Operating Officer Nerissa S. Ramos.

Ramos said that companies with Big Data platforms are two times more likely to have superior financial performance within their industries, and five times more likely to make faster business decisions.

"And this is not just about speed. In this day and age, accuracy through predictive data-driven decision-making is key. By using historical data, one can understand the reasons behind past successes or failures. With this, decision-makers can make wiser business choices moving forward," she said.

ePLDT provides the country’s first Big Data Analytics services and infrastructure as an initiative to help organizations harness the power of Big Data, and use this as a means to achieve business goals faster. "This and our other enabling digital enterprise endeavors, are testament to the company’s brand promise of Enabling Success," addedRamos.

According to Ramos, the Philippines is a young market for Big Data. Although awareness is high, adoption has a long way to go. ePLDT is ready to take enterprises through the Big Data journey via their expert consulting framework. Here, companies are guided towards the best approach to use Big Data for their respective organizations.