Montgomery Fitch + Associates celebrates 5th year in Manila

Manila- based creative advertising agency Montgomery Fitch + Associates recently celebrated its 5th year in the industry. The mid-stage startup enters the year with robust expectations and its allmillenial crew firing on all cylinders.

A poignant yet electric vibe pervaded the celebration, a testament to the tenacity and consistent team effort that has allowed the agency to carve out its own niche within a tough-as-nails market segment.

Managing Director Louie De Leon offered as such. "Five years of business simply doesn't happen without our loyal partners and the grit of our youthful team. This night is for them."

The mid- stage startup enters the year with robust expectations and its allmillennial crew firing on all cylinders as several major campaigns are prepared to commence within the year's first quarter. "We're truly blessed, and we're all hungry for more. Everyone is looking forward to bigger and bolder challenges" asserted Executive Vice President Geraldine Samson, who coincidentally was the agency's first ever hire in Manila during its startup days. "Account volume is at an all- time high, and recent acquisitions we've made to augment our in- house production and animation capabilities are poised to increase our efficiency and productivity levels" added founding partner and Chief Executive Officer Luis Arcangel.

Arcangel had started the agency in 2007 as a creative consultancy based in Park Avenue, New York. A grind- it- out, hard-fought client list all but evaporated with the crash of 2008, and he found himself picking up the pieces in his native Philippines soon after. "I had to start from scratch. No cash, no connections, no nothing. It was full blown startup mode all over again."

In the years that followed, an aggres- sive, throw-caution-to-the-wind mentality fueled by youth and caffeine has allowed the agency to develop its own distinctive creative signature with output spanning TV, Print, Radio, Out- Of-Home and Digital Media. All this while establishing formidable credentials that include Top 100 corporations, growth-stage SME’s and precocious startups within their diverse client list. Not coincidentally, their startup team of four has now expanded into nearly forty spanning multiple specializations – all under the age of 30.

De Leon screams out a rejoinder amidst a cacophony of champagne-soaked cheers, "I have so much faith with our current team, even the sky is not the limit. We've invested heavily in our future, and now that future is slowly becoming a reality."

Montgomery Fitch + Associates is located at Suite 2302, F. Ortigas Jr. Ave, Ortigas Center, Pasig.