Manila Bulletin

Alveo, Cathay Land joint venture sells 3.89B worth of comm’l lots

- By JAMES A. LOYOLA

Alveo Land Corporatio­n, the upper middle income market unit of Ayala Land, Inc., reported that its 33-hectare joint venture with Cathay Land called Westboroug­h has sold over 3.89 billion worth of commercial lots.

Situated along the Sta. RosaTagayt­ay-Silang growth corridor, this project comprises of three commercial phases – Westboroug­h Commercial Strips, Westboroug­h Town Center, and the final phase, Westboroug­h Park Square.

Westboroug­h Park Square was launched last December and its 41 commercial lots inventory worth over 800 million was sold out on its first day of selling.

The developmen­t has an average lot size of 636 sqm., priced at about 30,000 per sqm, and will be ready for turnover by the last quarter of 2018.

Alveo Land Project Developmen­t Group Division Manager Paulo Ong attributed the fast pick-up of inventory to Westboroug­h’s strategic location.

“The property lies in the midst of several existing built-up communitie­s such as Ayala Westgrove and Cathay Land’s South Forbes. Investors have a captive market of over 6,500 households, not to mention the property’s close proximity to Laguna Technopark and NUVALI,” he said.

Laguna Technopark has approximat­ely 240 locators and over 101,000 employees. The industrial estate is just 5 minutes or 3 kilometers away from the Westboroug­h district.

“Westboroug­h Park Square’s commercial lots are right-sized for SMEs, start-ups and private investors seeking a neighborho­od locale for their products and services. The district not only provides an immediate market and growth opportunit­y, but a locale that has been master planned to become a thriving community,” Ong said.

Westboroug­h sales began in 2013 with three commercial strips along South Boulevard – Commercial Strips 1, Commercial Strips 2 and Rodeo Drive. Some 42 lots worth almost 1 billion in total were sold on its first day of selling.

This was followed a year later by the launch of Westboroug­h Town Center, which has sold out its 45 commercial lots worth 1.8 billion. Central to the district, this 14-hectare portion will feature a mini-lake.

It will also have an array of lifestyle shops and restaurant­s, a supermarke­t and an activity park for neighborho­od events like bazaars, concerts and other seasonal activities.

Westboroug­h is the first joint venture between Alveo and Cathay Land, the real estate arm of the Cathay Group of Companies.

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