Xiamen SM Lifestyle Center cited with marketing award
The International Council of Shopping Centers (ICSC) held the 2016 China Retail Summit in Shanghai recently where the 2016 ICSC China Shopping Center & Retailer Awards winners were announced.
Xiamen SM Lifestyle Center, a subsidiary shopping mall of SM Prime Holdings, Inc., was presented “2016 ICSC China Shopping Center Gold Award for Marketing Excellence” citing its marketing campaign “Future Architects @ SM Lifestyle Center”.
Allan Brosas, AVP of SM China Operations, and Savanna Sun, Marketing Manager of Xiamen SM Lifes t y l e C e n t e r, a t t e n d e d t h e a w a r d ceremony. Brosas received the award on behalf of SM.
The 2016 ICSC China Shopping Center & Retailer Awards recognizes excellence within the China’s shopping center industry. Awards are given for outstanding achievement in marketing, social media and design/ development of retail properties and retail store design.
Among numerous excellent projects in China commercial real estate industry, 27 programs initiated by the leading and benchmark shopping centers made into the finalist.
After rounds of selection and evaluation of the committee formed by international shopping center experts, 13 programs finally stood out and were revealed as the awards winners in the ceremony.
Among the 27 finalist candidates, 16 programs were listed in Traditional Marketing category, while six of them became the final winners with only three Gold award medalists. SM ranked among the top few.
“SM is dedicated to providing a mall lifestyle and fun experience for our customers. Therefore, the events we hold should not only bring perfect shopping experience to our customers, but also creative ideas that make a difference to the society such as green architecture and city planning. This is the objective of the Future Architects event. The award given by ICSC is the greatest encouragement for SM, it recognizes the creativity and significance of this event. SM will continuously study customer needs and bring more innovative and meaningful events to them,” said Brosas.