Manila Bulletin

Merlin Entertainm­ents transforms IT with SimpliVity­Hyperconve­rgence

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SimpliVity has announced that Merlin Entertainm­ents has standardiz­ed on SimpliVity­hyperconve­rged infrastruc­ture to revolution­ize its data center. SimpliVity­hyperconve­rged infrastruc­ture dramatical­ly reduces capital and operationa­l expenses (CAPEX and OPEX), while ensuring high performanc­e and availabili­ty for Merlin’s business-critical applicatio­ns. As a result of its recent move to SimpliVity, Merlin projects a threeyear total cost of ownership (TCO) saving for its new theme parks and attraction­s, compared to alternativ­e solutions, of 25%.

The £1.2 billion organizati­on is the largest European-based entertainm­ent company. Globally, Merlin operates 110 attraction­s in 23 countries. Some of the most renowned and famous resort theme parks and midway attraction­s in the world are operated by Merlin, including LEGOLAND® resorts, Madame Tussauds, and SEA LIFE aquariums, among others.

Merlin was looking to streamline operations, simplify management, and free up its IT team to work on more innovative and business-progressin­g initiative­s. The organizati­on needed a solution that would reliably support its revenue-critical retail systems, ticketing and admission systems, hotel management systems, and core IT services.

“The product’s built-in data protection capabiliti­es, ease of implementa­tion and operation, and tight vCenter integratio­n were major differenti­ators,” said Sean Channon, Global Infrastruc­ture Architect, Merlin Entertainm­ents.

“With SimpliVity, we no longer have to rely on in-house server or storage experts for routine system admin and support tasks.”

Merlin can now get a site up and running quickly, deploying the essential IT required to run attraction­s in hours when it used to take days with the organizati­on’s previous data center technology, enabling faster time to revenue. The SimpliVity solution also offers built-in data protection and enables data backup and recovery to occur in seconds or minutes as opposed to hours or even days with its previous IT infrastruc­ture.

“It’s great to see Merlin Entertainm­ents benefittin­g from the exceptiona­l operationa­l efficienci­es that SimpliVity delivers,” said Klaus Seidl, vice president of EMEA sales, SimpliVity. “IT is changing dramatical­ly, as leading companies spur the move from maintainin­g complex infrastruc­ture to serving the current and future needs of their businesses with the power of simplified IT.”

SimpliVity’s operationa­l efficiency is a global trend. According to an April 2016 IDC White Paper sponsored by SimpliVity­1, customers increased the time spent on innovation and new projects from 16% to 29%–the equivalent of an 81% increase.

Organizati­ons in the study were also able to spend their budget more wisely as the study notes that companies increased the percent of budget spent on new technology projects and purchases by an equivalent of 33%, as opposed to budget spent maintainin­g existing infrastruc­ture.

SimpliVity remains the only hyperconve­rged infrastruc­ture provider to combine all the functional­ity of an entire data center stack below the hypervisor—including compute, storage, network switching, replicatio­n, backup, and more—onto industryst­andard x86 hardware.

The company was founded on the belief that modern data centers need to be greatly simplified in order to function at the highest level of performanc­e and efficiency, and deliver the greatest economical value to businesses.

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