“Taiwan Excellence” strengthens brands’ awareness
Taiwan continously reinforces its importance as the Philippines’ trading partner. According to 2015 Philippines Statistics data, Taiwan is the 4th top import country (with 5.2 billion USD imports) and the 9th top export country (2.2 billion USD exports) in the world. With this, Taiwan Excellence campaign, which is organized by the Bureau of Foreign Trade (BOFT) of Taiwan and implemented by the Taiwan External Trade Development COuncil (TAITRA), is again rolling out for the third year in the Philippines to further strengthen trading ties between the two countries.
Taiwan Excellence, the symbol of superiority of products in Taiwan, will have more exciting and more comprehensive activities in 2016. Through experiential activities to be staged throughout the year, TAITRA aims to let Filipino consumers experience how they can enhance their lives and create a truly “Excellent Lifestyle.”
Over the years, Taiwan Excellence acivities brought Filipinos closer to Taiwanese products. These innovative and high quality products have seen greater acceptance in the market and have become an integral part of the Filipino lifestyle -- from appliances that provide convenience in managing households, gadgets that complement hectic schedules, and equipment that makes committing to a healthy goal easier.
For this year, Taiwan Excellence will introduce its latest product line-up, all of which capture Taiwan’s brands’ features that have gained global recognition for their distinct quality and sheer excellence. Some brands include Acer, ASUS, MSI, and PX for Information and Communications Technology products; Tatung, Sakura, and Caesar for Household Goods; and Johnson, Pacific, and KYMCO for Sports and Leisure products.
“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisios about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.