FWD Life launches ‘Orange World’ rewards app

FWD Life Philippines, is the fastest growing insurance company in the country today. It’s the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance code.

FWD is focused on creating fresh customer experiences with easy-tounderstand products, supported by leading digital technologies. FWD’s vision is to become the leading panAsian insurer that changes the way people feel about insurance.

In line with this, they launched their all-new “Orange World” lifestyle app on the Apple App Store and Google play last August 12, 2016. The app aims to become the go-to source of trends in four popular interest points for Filipinos Today: Travel, Food, Fitness and Arts.

The users can earn “Passion Points” via the app which they can redeem by simply logging in, reading, sharing or liking the contents and rewards. Because there is no membership requirements, all the perks come for free.

Peter Grimes, FWD Life president and CEO said that “The app is part of an engagement strategy which is geared towards understanding the lifestyles of today’s customers.”

FWD Makes effective use of technology to adapt with today’s generation of savvy consumers, connecting them to interests and activities they are passionate about.

Rochelle R. Vandenberghe, Marketing Head of FWD Life Philippines said, “We invite everyone to download the app now to discover more about their pursuits in life, the fun, engaging FWD way! Through the app, we hope that they see FWD as a brand that empowers them to live without hesitation.”