Under Armour unleashes the limited edition back-to-back shoepack with new and improved technology
Under Armour celebrates U.S. National Basketball Association (NBA) superstar Stephen Curry’s outstanding season performance and second consecutive Kia NBA MVP Award with the Curry MVP Back 2 Back Pack, containing a re-release of the Curry One MVP and a new Curry Two MVP colourway.
Commemorating the signature footwear Curry wore in the back-toback MVP seasons, the Under ArmourCurry MVP Back 2 Back Pack has sleek gold colours and design elements, reinforced by Under Armour’s innovative technology. It echoes the relentless strength and tenacity demonstrated by Curry, whose ability to hit shots off the dribble, in traffic and from incredible distance took the world by storm.
Designed for NBA’s most prolific point guard, Curry 2.5 is molded in synthetic upper that is wrapped closely around the foot for a lightweight and precise fit.
In addition, Curry 2.5 has an external PU shell that provides durable support and structure as well as an external shank and heel counter that delivers locked-in stability through heel, arch and forefoot to maintain balance.
Curry’s impression on the sport of basketball is a lesson in the power of perseverance, through sheer will and hard work. In the 2014-2015 season, Curry impressed all by being the first player ever to hit 300 three-pointers in a season.
He claimed the 2014-15 Kia NBA MVP Award for his performance and earned his first Larry O’Brien World Championship trophy. Following that, in the 2015-2016 season, he helped to lead the Golden State Warriors to the single-season record for wins, shattered his own three-point record of 400 three-pointers in a season, led the league in scoring and joined the prestigious 50-40-90 shooting club.
“Stephen Curry’s impact on the game of basketball is immeasurable,” said Kip Fulks, Chief Marketing Officer, Under Armour.
“His game and will to dominate is unlike anything we’ve ever seen in the NBA, and his cultural reach off the court is equally transcendent.
“At Under Armour we are thrilled and humbled to be alongside Stephen on this journey, and look forward to his continued perseverance in making himself a better athlete every single day.”
Under Armour just recently opened a branch at Level 3 of the TriNoma Mall in Quezon City graced by PBA stars Asi Taulava and Jervy Cruz.