Ex-Malaysia Air’s CEO Mueller joins Emirates

Christoph Mueller, previously chief executive officer at Malaysia Airlines Bhd., joins Persian Gulf carrier Emirates this month in a newly created position that will see him play a significant management role at the biggest airline by international traffic.

The German, who also ran Ireland’s Aer Lingus and former Belgian flag carrier Sabena, starts on Sept. 20 as chief digital and innovation officer, Emirates said in response to questions from Bloomberg News.

Emirates has expanded to become the world’s No. 1 long-haul airline after exploiting Dubai’s position at a crossroads between Europe and the Americas and Asia, the Middle East and Africa to siphon off lucrative transfer traffic. Still, annual sales fell for the first time in a decade in the year through March as the oil-price decline depresses local demand and the carrier struggles to find worthwhile new inter-continental routes.

The carrier’s President Tim Clark, 66, has also met resistance to the expansion of Emirates in Europe and the U.S., where rival carriers say the company has benefited from unfair state funding, while failing to persuade Airbus Group SE to help renew the industry’s biggest wide-body jet fleet by upgrading its A380 superjumbo model. Emirates employees were informed of Mueller’s imminent arrival in a communication this week. He’ll report to Clark and Gary Chapman, who heads the group’s aviation services operations, including ground handling and catering specialist Dnata.

The executive, who turns 55 in December, was hired by Malaysia Air in March 2015 after its reputation and sales were hit by two aircraft losses the previous year. (Bloomberg)