Ford PH posts best-ever August sales

Ford Philippines yesterday said it delivered its best-ever August performance with retail sales soaring bringing its year-to-date sales 22,346 vehicles.

“Our showrooms across the country remained busy in August, with our big three nameplates – Everest, EcoSport and Ranger – continuing to drive our momentum and growth this year,” said Lance Mosley, managing director, Ford Philippines.

The Everest mid-size SUV delivered August retail sales of 872 vehicles, pushing its year-to-date total sales for this category to 8,779 vehicles.

The Everest has transformed customer expectations in its segment with its bold design, and blend of capability, exceptional ride quality, and host of advanced technologies that offer outstanding safety, connectivity, and convenience.

The EcoSport compact SUV continued its segment leadership with August sales rising six percent to 855 vehicles. EcoSport sales year-to-date have increased more than five percent to 6,087 vehicles.

“The popularity of EcoSport continues to be a real bright spot for us, attracting customers in metro areas across the country with its impressive package of smart features at an attractive price point,” explained Mosley.

The segment-defining Ranger pickup truck delivered August sales that jumped 74 percent to 631 vehicles, pushing year-to-date sales up more than one percent to 5,303 vehicles.

Ford is expecting to boost Ranger sales in September with its month-long ‘Truck Month’ campaign with special offers across the full Ranger line-up of 13 variants in the Philippines.

“The design, comfort and refinement of the Ranger, along with its ‘Built Ford Tough’ credentials, continue to set the industry benchmark in the pickup truck segment,” said Mosley.

Ford’s North-American built vehicles also contributed to the record August performance. Monthly sales of the premium Explorer SUV rose 31 percent from a year ago to 76 vehicles. Its year-to-date sales are up nearly four percent to 694 vehicles.

The Mustang sports car had one of its strongest months in August with retail sales of 39 units. Ford has now delivered 206 Mustangs to customers in 2016.

Ford also continued the expansion of its nationwide dealer network in August with the official opening of Ford Dipolog on the southern island of Mindanao. This brings its total number of locations to 41 locations across the country, helping support its rapidly expanding base of Ford customers.

“We’re excited to continue making our brand even more accessible for Filipinos across the country, and provide deliver the very best Ford customer and ownership experience,” said Mosley.