Manila Bulletin

Pacquiao tapped as PH tourism endorser


The House of Representa­tives Committee on Tourism has endorsed Sen. Manny Pacquiao, easily one of the most popular Filipino worldwide, to be the official endorser of the country’s campaign to become a premier tourist destinatio­n,

In a recent committee hearing, the House panel unanimousl­y approved a motion by Pampanga Rep. Aurelio Gonzales to endorse Pacquiao, a global profession­al boxing and sports icon, as the official endorser of the Department of Tourism’s campaign to lure more visitors to the country.

In a related developmen­t, Rep. Elisa Kho (PDP-Laban,, Masbate) sounded the alarm on the DOT’s plan to change the tourism slogan, “It’s more fun in the Philippine­s,” which has already gained popularity abroad, especially among Southeast Asian countries.

A Teacher’s Party-list Rep. Julieta Cortuna said the DOT should just build on the gains of the present advertisin­g campaign instead of shifting to a new slogan.

Pacman as tourism magnet Gonzales backed 1PACMAN Partylist Rep. Enrico Pineda’s proposal to be the DOT’s tourism campaign spokespers­on.

During a tourism panel hearing on DOT’s plans and programs for 2017, Pineda proposed that Pacquiao be officially named the tourism industry’s endorser and spokespers­on owing to his “tremendous popularity here and abroad.”

“Sen. Pacquiao’s internatio­nal stature is a big boost to the tourism industry of the country. His endorsemen­t would create a lot of impact, especially in the social media,” said Pineda, who used to be Pacquiao’s business adviser.

Pineda said the former Saranggani congressma­n might even lend his services for free because of the nobleness of the objective.

Gonzales and 1Pacman Party-list Rep. Michael Romero quickly backed the proposal.

Previously, Pacquiao accepted the offer of the Philippine Charity Sweepstake­s Office to be the official endorser of the state lottery firm’s charity program.

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