Fresh fish and seafood delivered to your doorstep within 24 hours after it’s caught
Iremember back in the day when I would accompany my mom to the neighborhood wet market. Crowded even in the ungodly early morning hours, the place was filled with a cacophony of noise and people engaged in frenzied activities. There was a lot of looking, inspecting, poking, and haggling. There, I learned the A to Z’s of meat cuts and the dishes you can make from each. What puzzled me most, though, was how to pick fresh seafood. No to fish with red or bulging eyes. Shellfish have to be alive when you buy it and alive when you cook it. To check for the freshness of mussels, the shells have to be tightly closed when purchased.
Sea to Table Here is the good news, ladies! I recently discovered Fishmongers Daily Catch (FDC). Started by entrepreneurial mom Joyce Santos Reyes, FDC is Manila’s first home delivery service of 100 percent guaranteed high quality fresh fish and seafood products straight from the sea to your doorstep. This company guarantees that the catch of the day will be delivered today.
“My family has been in the fishing industry for more than 60 years. I belong to the third generation of fishmongers,” she said. “My 15-year corporate stint in multinational FMCGs and media broadcasting company allowed me to gain both the experience and knowledge in marketing, sales, and strategic planning that served as necessary tools in setting up my business this year.
The company vision is to be the leading provider of premium qualfood fish, seafood, and all natural food products that are accessible to the Filipino families nationwide. We also aim to uplift the lives of small local fishermen by helping them through our community development programs.”
Wild Caught vs. Farmed
From Joyce, I learned the difference and health benefits of two kinds of fish. Wild caught fish find their own natural food in the wild. They contain high levels of protein, Omega 3, and have less fat. Farmed fish, on the other hand, are bred in fish pens and fed with fishmeal and antibiotics to make them bigger and meatier. Now you have a choice between lean and healthy or fat and artificial. FDC sells wild caught fish that are cleaned, gutted, and packed before delivery within 24 hours.
The products are placed in clear sealed polybags with ice packs, or if the customer prefers to store it longer, in vacuum sealed bags to maintain freshness. The vacuum process ensures an air-free environment that will prevent dehydration and freezer burn. Joyce recommends that seaduce products be eaten within one month in order not to compromise taste or quality. Range, Price, and Advocacy FDC carries a wide range of wild caught fish and seafood. Their bestsellers to date are seabass (apahap), grouper (lapu-lapu), threadfin salmon (mamale), mahi-mahi (dorado), tanigue steak, wild prawns, mussels, oysters, and live crabs. Due to customers’ requests, ready-to-eat products like rellenong bangus (milkfish) and smoked bangus are also available. Prices are very reasonable given the seal of freshness they provide. For a minimum purchase of R1,000, delivery is free in selected areas within Metro Manila.
This Christmas, FDC has come up with holiday gift cards (in denominations of R500, R1,000, and R2,000) as well as gift packs. The Christmas gift packs include fresh proity (vacuum-packed, labeled, and chilled) neatly assembled in a wooden crate with a greeting card. Price starts at R1,000. For every purchase of a gift card or gift pack, a Christmas meal will be shared with a local fisherman’s family in the name of the recipient.
I’ve tried several products from FDC and I must say that I’m satisfied with the quality and taste of the seafood. That the products are delivered to the house is a most welcome convenience which homemakers like me will surely appreciate. I cooked crabs and prawns in coconut milk with squash for the first time two nights ago and it was such a hit with the husband and kids! Now, I never have to poke, prod, or inspect seafood in the market anymore.
Contact Fishmongers Daily Catch at 02 984 4752
Follow me on Twitter, IG and Facebook. Visit http://thebusyqueenp. com/ for more interesting reads!