Manila Bulletin

Get your next job by being social on social media

- By EMILY CONNOR By

Muhammad Ali made it quite clear from the start that he was going to be “The Greatest.” Sir Alan Sugar knew he wanted to be a business tycoon.

What do they both have in common? They both knew where they wanted to go, loudly told everyone who would listen and then put a plan in place to get there.

Career developmen­t is not just about getting your head down and working hard. As much as you may tremble at the thought of “networking,” to achieve career success you have to do a certain level of schmoozing. And it seems social media is where it is all happening. 73 percent of under 34-year-olds found their last job through

social networking In the last 10 years, social media has become a pivotal part of recruitmen­t; both to source candidates and to research the credibilit­y of candidates who are already in the interview process. Companies want the best candidates in the market, and social media is an inexpensiv­e way of attracting them.

The figures behind social media recruiting will astound you. In 2017 a survey by Jobvite, a recruiting software company, found that employers are spending 29 percent of their recruiting budget to attract high-quality candidates from social media in comparison to 28 percent planned spend on job boards.

A study by the Aberdeen Group found a whopping 73 percent of under 34-year-olds found their last job through social networking. Additional­ly, 87 percent of recruiters vet their candidate’s social media postings as part of the selection process. How do you get noticed by organizati­ons you want to work for? You could try jumping up and down in front of their office building with your CV taped to your body, but somehow I don’t think it would work. You need to target the companies on social media intelligen­tly. Let’s say there are ten companies who recruit for your ideal role then you need to follow all 10 on Facebook, Twitter, and LinkedIn.

And here is the key bit—you have to comment on the groups to get your name known.

Surveys have found that employers give slightly more importance to an employee being a good culture fit than their actual skills and experience. Comments you make on the companies social media pages should reflect just how perfectly perfect you are for their business.

Let’s say you’re an accountant for a small manufactur­ing company. Your ideal next career step is to manage an accounting team for a similar sized manufactur­ing company. You should follow and regularly

Internatio­nal Business Machines Corp. is giving thousands of its remote workers in the US a choice this week: Abandon your home workspaces and relocate to a regional office — or leave the company.

The 105-year-old technology giant is quietly dismantlin­g its popular decades-old remote work program to bring employees back into offices, a move it says will improve collaborat­ion and accelerate the pace of work.

The changes comes as IBM copes with 20 consecutiv­e quarters of falling revenue and rising shareholde­r ire over Chief Executive Ginni Rometty's pay package.

The company won't say how many of its 380,000 employees are affected by the policy change, which so far has been rolled out to its Watson division, software developmen­t, digital marketing, and design — divisions that employ tens of thousands of workers.

The shift is particular­ly surprising since the Armonk, N.Y., company has been among the business world's staunchest boosters of remote work, both for itself and its customers. IBM markets software and services for what it calls "the anytime, anywhere workforce," and its researcher­s have published numerous studies on the merits of remote work.

In the past, IBM has boasted that more than 40 percent of employees worked outside traditiona­l company offices, and a May 4 post on the company's Smarter Workforce blog stated that "telework works."

IBM may be part of a broader rethink of remote work under way at large companies, as corporate leaders argue that putting workers in the same physical space hastens the speed of work and sparks innovation. Employers tread a fine line, however, since workers rate flexible-work programs highly, and research has found telecommut­ers often work more effectivel­y than their cubicle-bound counterpar­ts.

Yahoo, Inc.'s decision to call telecommut­ers back to the office in 2013 set off a furor among employees and workplace experts. Yet more recent decisions at Bank of America Corp. and Aetna, Inc. to greatly reduce telecommut­ing have elicited little outrage.

Big Blue's leaders want employees to work differentl­y now, said Laurie Friedman, a company spokeswoma­n. The company has rebuilt design and digital marketing teams to quickly respond to real-time data and customer feedback, collaborat­ions that happen more easily when teams work shoulder to shoulder, Friedman said, adding that the "vast majority" of IBM's telecommut­ers have chosen to join their teams in person.

Workers in affected IBM divisions have been given 30 days to decide whether to move to company-maintained office space that can be hundreds of miles away from their homes. comment on all the local manufactur­ing companies on Twitter, Facebook, and LinkedIn.

It is likely that hiring managers of these companies post and read comments on their social sites. The more they see your name on their site and interact with you, that’s the more likely they are to give your CV that essential second glance when recruiting. Be the first to hear the

news If a company, that you want to work for, posts about how it has just won a massive contract. Be bold, send a congratula­tory message asking if this means they

For example, marketing employees were invited to move to offices in Atlanta, Austin, Boston, Raleigh, New York or San Francisco, or leave the company. Some were given the option to move to Chicago. Those unwilling to move were also given 90 days to seek another role within IBM.

The changes have stunned longtime IBM employees like marketing manager Ron Favali. The 15-year company veteran has spent the past 12 years working from an office in his home outside Tampa, Fla., and considered himself a remote-work success story.

His team uses IBM's Sametime instant-messaging voice and video chat software to stay connected and on task, despite being scattered in three states. Working remotely came with career trade-offs, he said. "I was never going to be named vice president of marketing for anything, but I'm OK with that." He has declined IBM's offer to return to a company workspace, and will leave the company next month to start a marketing firm out of his home.

Companies began offering generous remote work policies because they expected large savings in office and real-estate costs, said Jennifer Glass, a University of Texas professor who studies telecommut­ing and advises companies on remote-work strategies. Those savings haven't materializ­ed, Glass said, so workers are being called back to the office.

Relocating offices or asking employees to move can sometimes be read as will be doing any recruiting? By keeping your finger on the pulse, you are in prime position to be first through the door if there are any opportunit­ies.

Have an up-to-date CV ready to ping over to the hiring manager

Whether online or at a local event, you meet one of the hiring managers you so desperatel­y want to impress. You tell them how great you are and eloquently gush about how you’d love to work for them.

They are suitably flattered and impressed and ask you to send your CV over. All your efforts will be wasted if you make them wait two days for you to write a CV. Have an up to date version of your CV on your phone and ping it over to the hiring manager while they are online / stood in front of you. Happy schmoozing. Emily Connor is a market leader in CV writing. She is known internatio­nally for her success in writing CVs that place candidates in their dream job.

(Article Source: http:// EzineArtic­les.com/expert/Emily_ Connor/2392422) layoffs in disguise, since a certain percentage of workers won't be able to relocate.

IBM says its co-location plan isn't a cost-saving measure. Friedman noted that the employees who can't join an in-person team can apply for one of more than 5,000 open jobs in the US.

Working from the master bedroom in her Ogden Dunes, Ind., home, Penny Schlyer helped market IBM mobile software and services for companies reliant on workers who aren't bound to a desk, such as retail employees, financial advisers or doctors.

Her seven years telecommut­ing with IBM could have been plucked from one of her marketing campaigns: She has logged work hours from the sidelines of her sons' sporting events and used Sametime to communicat­e with her colleagues.

She was dismayed when IBM requested the 48-year-old mother of three move to the company's New York City office. "The irony is definitely not lost there," she said.

Though IBM offered to pay for the move and make a small cost-of-living adjustment to her salary, Schlyer declined. "I could never afford to live in New York City, and probably not anywhere close."

She has found a new job leading product marketing for SA Ignite, a Chicago-based software company, but her office won't change; she is still in the master bedroom. (WSJ)

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