Taiwan eyes incentive travels from PH
Taiwan, the Philippines' 8th largest trading partner with $7.1 billion worth of bilateral trade in 2016, seeks to expand business relations this time by luring Filipinos for its vast incentive travel options.
The Bureau of Foreign Trade of Taiwan under the Ministry of Economic Affairs (MOEA) has launched “MEET TAIWAN,’’ a MICE (Meetings, Incentive Travel, Conferences and Exhibitions) promotion program that underscores Taiwan’s strengths and privileges in the MICE industry in the Southeast Asian region.
MEET TAIWAN in Manila set on June 20, at the Makati Shangri-la Hotel, will introduce Taiwan’s vast incentive travel options, MICE facilities, and numerous resources.
Lily Su, executive director of MEET TAIWAN, will lead participants from Taiwan in the business networking event which will include hotel, travel agencies, professional conference and exhibition organizers to meet Philippine corporate buyers and travel trade executives.
For continued investment in the industry, Taiwan's MICE Promotion Program(MEET TAIWAN) , scheduled to run from 2013 to 2016 was launched to steer Taiwan’s MICE industry to shine on the global stage.
For the Manila launch, MEET TAIWAN will introduce three themes woven into its “Asia Super Team” marketing campaign - Team building; Work and life balance; and CSR activities.
“The MICE agencies in Taiwan particularly travel agencies, hotels and conference/exhibition companies are famous for their creativity and innovation. We hope more companies in the Philippines would come to join us and learn about Taiwan’s vast MICE opportunities,” said Su.
The event in Manila also targets Taiwanese companies operating in the Philippines and who may bring their employees to Taiwan for meetings, trainings and leisure/travel. With this program, Taiwan hopes to bring more MICE visitors from the Philippines.
MICE initiatives have helped bolster Philippines -Taiwan relations in recent years. Taiwan has been among the country’s top five sources of investments. A major investor throughout Southeast Asia, Taiwan has made a strong imprint in a wide variety of industries in the Philippines among them electronics, telecommunications, information technology, and construction.
Founded in 2015 Meet Taiwan or Taiwan’s Promotion Program has achieved significant gains since its inception. According to statistics released by the International Congress and Convention Association (ICCA), Taiwan ranked fourth in Asia, exceeding Singapore, Thailand, and India in 2015.