Seda to open seventh location in Bacolod City
Responding to strong economic growth in Western Visayas, the AyalaLand Hotels and Resorts home-grown brand Seda hotels will open its seventh property in the country by October. Seda Capitol Central in Bacolod City will have 154 rooms catering largely to business travelers.
By 2021, Bacolod will join the ranks of the top five cities in Visayas and Mindanao with the largest office gross floor areas catering mostly to Business Process Outsourcing firms (BPOs) seeking provincial sites, according to industry studies. Cebu City will take the lead with Davao, Iloilo, Cagayan de Oro and Bacolod following in that order.
“Anticipating this economic growth, Seda began establishing properties as early as 2013 in the two key Mindanao cities; in Iloilo, last year; and now, in Bacolod,” according to Al Legaspi, President and Chief Executive Officer of AyalaLand Hotels and Resorts. Seda’s Cebu property is already under development while more new properties are being planned, he added. Other Seda hotels are located in Taguig, Nuvali and Quezon City.
Seda’s Senior Group General Manager Andrea Mastellone stated, “Our goal is to be the preferred hospitality brand in the country catering to both local and global travelers. By offering our guests superior accommodations, service in line with international standards and a strategic location, Seda has succeeded in attracting a loyal following and an exceptional guest return ratio.”
Seda Capitol Central will increase the brand’s room inventory to more than 1,400. It is part of a nine-hectare Ayala Land mixed-use development in a park that was once part of the centrally-located provincial capital. The estate is being developed into a new urban growth center serving the whole of Negros Occidental and will highlight a regional mall with a wide array of retail and shopping options a few steps away from Seda. It will also include offices and residential buildings.
Seda Capitol Central is the brand’s second hotel in the Visayas. Other facilities include Seda’s signature dining outlets, Misto and Straight Up roof deck bar, banquet and meeting venues, a swimming pool, gym and e-lounge.
The expanding Seda chain draws from its many homecourt advantages resulting from its strong web of relations within the communities it serves. This impacts particularly when the hotel is recruiting talent to open new properties in highly competitive locations like Bacolod.
“Our recruits are excited about joining Seda because of its growing reputation as a local brand with world-class standards,” says Mastellone. With rigorous training, local talents, who make up close to 95 per cent of every Seda property, evolve to become seasoned hoteliers. While they are properly oriented towards the needs of international clients, they retain at the same time their innate Filipino desire to delight guests.
According to a global real estate services firm, home-grown brands like Seda are crucial in the tourism industry because they cater to a value-oriented market and other segments that international chains do not serve.
“Our growth has been highly organic and supported by the markets where we are located. We intend to continue that trend as we continue to expand,” says Legaspi. Also under development are its first resort hotel in Palawan and other city hotels and serviced apartments in Metro Manila, bringing the total room inventory of the brand to 3,500 by 2019.