Suzuki PH exceeds industry expectations

Reflective of last year’s strong market performance, Suzuki Philippines, Inc. (SPH) continued to impress the industry with yet another record-breaking growth. SPH posted strong sales for the first half of the year, achieving a 35 percent year-onyear increase on the back of effective brand-building efforts in numerous platforms, particularly in recent months.

Continuous sales growth, successive openings of new dealerships in the country’s key cities and the launch of products designed to cater to different emerging markets – all these contributed to the growth of the company during the first half of 2017.

SPH General Manager for Automobile Shuzo Hoshikura expressed his gratitude to the company’s loyal customers, “The milestones we have accomplished over the years, especially that of satisfying the need of Filipinos through our quality and fuel-efficient compact cars, indeed bring us joy and fulfillment. This is why we are constantly innovating so we can continue to deliver more improvements in our products and make Suzuki drivers happy,” he said.

Subcompact sedan Ciaz continued to be a popular choice among Filipinos, with sales growing by more than 400 percent compared with the first half of 2016. The vehicle features a stylish exterior and a powerful motor that make drivers feel a connection with their car.

Its fuel efficiency ensures car owners of getting their money’s worth and having a driving experience unlike any other.

The Ciaz’s breakthrough sales were complemented by the strong performance of other Suzuki bestsellers to boost overall sales. The 7-seater Ertiga and 4x4 Jimny models achieved 70 percent and 36 percent sales increase, respectively, over the first half of 2016.

Packed with a spacious yet cozy interior, the Ertiga life-utility vehicle serves as a great companion for trips with family and friends. It features a three-row layout to accommodate up to seven people and has adjustable seat slides to further enhance the riding experience. Meanwhile, the Suzuki Jimny remains a consistent market favorite. With its real 4x4 capabilities, drivers easily maneuver the Jimny no matter the terrain or weather condition.

SPH further strengthened its presence in the Philippine market with its new 3S openings in Ormoc and Tarlac and several Satellite dealerships in key areas, which includes Bonifacio Global City, SM Consolacion, SM Valenzuela and Kalibo to better support loyal Suzuki customers in these parts of the country.

With these new dealerships, SPH is poised to finish strong by the end of the year. (BCM)