MMPC posts record sales in H1

Mitsubishi Motors Philippines Corp. (MMPC) concluded the first half of 2017 with another record sales of 34,549 units – the highest first semester volume registered so far.

The first half sales performance was 13.8 percent higher than the 2016 volume of 30,372 units. The industry is also on a roll this year as the combined sales of Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI)and Truck Manufacturers Association (TMA) sold an accumulated volume of 196,164 units for a 15.7 percent growth which is also the highest recorded sales for a semester.

In a statement, MMPC said its growth enabled them to capture 17.6 percent market share in the industry.

During the first half, MMPC cited its highest monthly retail sales in March with 6,822 units.

Throughout the first semester, MMPC showed remarkable growth on most of the industry segment. On Passenger Car (PC) segment, a total volume of 9,896 units were sold, securing 16.4 percent market share in the PC segment.

With the start of local production of Mirage and Mirage G4 in the first semester of 2017, MMPC is looking forward for an increase in supply to accommodate the growing demand for these models.

Sales of its Light Commercial Vehicles (LCV) also increased by 21.5 percent with a total first semester sales of 23,601 units. Aggressive promotions and competitive financing schemes offered, boosted Montero Sport sales along with Adventure and L300 models.

These two locally manufactured models continue to be the top choice among Filipino families and small entrepreneurs. Fuso Truck and Bus sales also posted notable growth of 21.5 percent with 1,052 units.