King Sisig poised to sustain growth momentum with provincial expansion

Home-grown restaurant chain brand King Sisig is poised to end the remaining quarter of 2017 with more provincial outlets, specifically mapping out strategic areas in Luzon as part of its aggressive expansion campaign.

By year end, King Sisig will have a total of 20 branches with the expected opening of three new provincial outlets in SM City Sta. Rosa and SM City San Pablo in Laguna, and Ayala Malls Feliz in Rizal. The move to locate in the said shopping malls is seen to strongly bolster the restaurant’s commercial presence, according to Fernando G. Iso, Assistant Vice President of King Sisig Royal Foods Corporation, the company behind King Sisig chain of restaurants.

“The SM mall locations are chosen for their potential in contributing to the fast-paced growth of the company,” he said. To date, King Sisig has 15 company-owned branches and two franchised outlets with provincial operations located at the Sta. Lucia Mall in Cainta, Rizal.

In addition to Laguna and Rizal, Iso said they are looking into penetrating ideal locations in South Luzon. “These areas are chosen because of the potential they have in contributing to the company's growth, as well as to strengthen King Sisig's presence in these areas,” he added.

Apart from the fast-growing King Sisig franchise, King Sisig Royal Foods Corp. also operates Bulalo World (now with 17 outlets, and known for its Hot Bulalo meal served with unlimited rice) and Lechon Factory (famous for its Lechon Chicken, a quarter-cut chicken grilled on lava rocks and served with unlimited Lechon Rice and soup).

“The remaining months of 2017 will signal more exciting developments for the two restaurants as they are also set for provincial expansion with four new branches for Bulalo World (two in Laguna, one in Batangas, another one in Cavite), and three for Lechon Factory (one each for Batangas, Pampanga, and Laguna),” Iso announced.

Along with the opening of new provincial doors are employment opportunities for locals in the said areas. According to Iso, they are hoping to create around three hundred jobs, from management to crew members, for the provincial expansion of the three brands.

A key success factor for King Sisig is its unique value-for-money positioning. “The captured market of the mall audience also helped in this performance as we offer the best alternative to traditional fast food restaurants, with our varied affordable offerings and Royal customer service,” Iso said.