PLDT launches LGU ‘Smart City’ program

Because the Philippines is the third most disaster-prone country in the world, PLDT yesterday launched its Smart City program, #READY, providing local government units (LGUs) with digital solutions to manage public safety, emergency and disaster situations more effectively.

“The #READY initiative falls under Public Safety – the first main pillar of our Smart City campaign we are undertaking,” explained PLDT Chairman and CEO Manuel V. Pangilinan.

“The other three major pillars are economic growth, citizen welfare and digital infrastructure. These initiatives will equip our LGUs with digital tools to build a connected community and move towards becoming a futureready Smart City.”

Under #READY, PLDT is working with the National Disaster Risk Reduction Management Council (NDRRMC) to help LGUs better perform their roles as first responders and front liners during emergencies and disasters with the aid of digital solutions.

“Communication is essential in our operations, from disaster preparedness, response, and recovery. Thanks to advancements in technology, we can prepare for these incidents and mitigate the impact of natural disasters, damages and casualties,” noted NDRRMC Undersecretary Ricardo Jalad.

The solutions include PLDT Enterprise’s SOS Dispatch which provides LGUs with ruggedized mobile communication units and automated SMS broadcast service as a basic package.

This service can be expanded to include data center services, 911 hotlines, Smart SMS broadcast service, a full CRM command center, website development, dedicated fiber connectivity, and satellite phones.

“The safety of citizens is the first concern of any Smart City,” remarked PLDT Chief Revenue Officer and Executive Vice President Eric R. Alberto. (EVA)