Manila Bulletin

Jollibee expands in Brunei, Hong Kong


Jollibee Foods Corporatio­n (JFC) continues its aggressive expansion overseas with the opening of its 15th Jollibee store in Brunei, at the Brunei Internatio­nal Airport, and its sixth branch in Hong Kong.

In a statement, Jollibee said these store openings reinforce JFC’s position as the largest Asian restaurant company and the 11th largest restaurant company in the world.

The newest store in Brunei, located in front of the airport’s arrival area, is part of the company’s response to the strong market demand for the brand.

JFC continues to eye store network expansion and renovation across the globe, as it is in line with its vision to be among the top five largest restaurant companies in the world.

“When we started our first Jollibee Brunei branch back in 1987, we wanted to appeal not only to Filipinos, but to locals as well. Thirty years on, we are very happy to see the growth of Jollibee into a brand which is well-loved by the Bruneian community,” said JFC Chief Executive Ernesto Tanmantion­g.

This year marks the 30th anniversar­y of Jollibee in Brunei, and it is now the longest running internatio­nal operation in the business. Jollibee Brunei Internatio­nal Airport is also home to the first Bruneian Restaurant Manager, and is serviced by a majority Bruneian staff.

For its sixth Hong Kong branch, Jollibee opened in Wan Chai, which is centrally located on the northern shore of Hong Kong Island with a population of around 180,000 citizens and 15,000 Filipinos. The store is located at 310 Hennessy Rd., Wan Chai District, Hong Kong.

It is a popular district for over six hundred thousand workers, shoppers and commuters who flock daily to the district being a prime centre of business, convention­s, exhibition­s, cultural and sports activities, entertainm­ent and shopping. It is a relatively affluent district with highest household income in HK.

“The store posted impressive sales on its first three days of operation, showing a good balance of Filipino and local customers,” Tanmantion­g said.

JFC has also opened its ninth store in the United Arab Emirates (UAE). This store is the largest Jollibee branch in the said country and is surrounded by residentia­l areas where most Filipinos reside in.

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