PLDT debuts MVP rewards program

PLDT, Inc. yesterday launched its converged rewards program, the Most Valuable Partner (MVP), to benefit customers of PLDT, Smart Communications, TNT and Sun Cellular.

The virtual rewards wallet and card is “in a category of its own,” taking the “best across industries and putting them in one powerful program that offers more than just rewards,” explained PLDT Chairman and CEO Manuel V. Pangilinan.

MVP Rewards is a collaboration of PLDT, Smart, and Voyager Innovations through its digital financial services arm, PayMaya Philippines, and its digital marketing arm, Hatch.

Customers are rewarded by paying their monthly bills on time and in full, or whenever they load their prepaid numbers. Earned points are as good as cash, hence they need not worry about when points will expire or when points can be redeemed. Customers are given the freedom to choose when and where to use their rewards.

Points earned are consolidated in a single rewards wallet which comes with a PayMaya virtual card. MVP Rewards members simply need to download the PayMaya app and activate their virtual card. Members can also get their own MVP Rewards physical card which they can link to their wallet and use to swipe or dip at point-of-sale terminals when they go out to shop or dine at establishments in the Philippines or abroad.

Simply being a member is rewarding on its own. Members enjoy special deals and privileges at various establishments nationwide just by showing their virtual or physical MVP Rewards card. Each month, customers are part of a members-only raffle where they can win bill rebates on so many everyday ex- penses. Rebates won are also credited directly to their rewards wallet.

Customers can enroll via www. mvprewards.ph their PLDT Home, Smart, TNT and Sun accounts and conveniently link it to just one rewards wallet–MVP Rewards.

"We designed the MVP Rewards program with one audience in mind our customers,” according to Annette W. Tirol, FVP and Group Head for Loyalty and Rewards.

“By providing them with their own virtual card powered by PayMaya, we are giving our customers more value and convenience in their rewards card. All you need is now in your mobile phone: one wallet where rewards are credited, seamlessly combined with the most convenient way to shop, dine, and pay bills."

“This is just the beginning of an even stronger partnership with our PLDT Group customers, as we open up the MVP Rewards program to include more merchants and services this year,” Pangilinan pointed out. “This is a fitting gift to our loyal customers as PLDT celebrates its 90th anniversary this year.”