Airbus, Boeing eye plane jackpot in Asia

Airbus and Boeing have never had it so good in Asia. The rapid growth of mainland Chinese carriers and the entry of many budget operators has meant billions of dollars in orders for the aircraft makers. At the Singapore Airshow this week, top officials from Airbus SE Chief Executive Officer Tom Enders to Boeing Co.’s vice president of marketing Randy Tinseth are due to outline their plans to capture that boom.

“There’s a huge market there,” said Rahul Kapoor, an analyst with Bloomberg Intelligence in Singapore. While airlines are looking for a balance between growth and profitability, “penetration is the name of the game right now. That’s what they will do for the next five to seven years,” he said.

Asia Pacific is likely to have 3.5 billion passengers by 2036, adding more than double the forecast for North America and Europe combined, according to estimates by the International Air Transport Association. To meet that demand, Boeing estimates carriers will need 16,050 new aircraft valued at $2.5 trillion by 2036.

After a flurry of aircraft deals in the last decade, Airbus and Boeing continue wooing Asian customers for future orders as carriers in mainland China, and those in India and Southeast Asia such as SpiceJet Ltd. and AirAsia Bhd. expand their operations. With airlines chasing market share at the expense of profitability, unprecedented competition has strained finances at the region’s marque carriers such as Cathay Pacific Airways Ltd. and Singapore Airlines Ltd.

Boeing expects more plane orders from Southeast Asian carriers this year, Dinesh Keskar, senior vice president of Boeing’s Asia Pacific and India sales, said in an interview with Bloomberg Television’s Juliette Saly at the Singapore Airshow Monday.

Asia’s biggest airshow this year will be the last for the legendary head of sales at Airbus, John Leahy, who has handed over the baton to Eric Schulz. All eyes will be on Leahy, whether he will surprise with a final customer order before formally bowing out.

Here’s a round-up of Asian aviation. China is the leader. The country is likely to surpass the US as the world’s biggest air travel market by as early as 2022, two years quicker than a previous predic- tion. China will be adding 921 million passengers by 2036, followed by India with 337 million and Indonesia with 235 million, according to IATA.

Only 10 percent of the population in Asia has taken to the skies. That means the number of people using planes for travel will only grow.

Fast growing economies and an expanding middle class will drive demand, said Corrine Png, chief executive officer of Crucial Perspective, a Singaporebased equity researcher focused on Asian transportation.

Airlines in Asia Pacific make up for the biggest portion of the orderbooks for Airbus and Boeing. As per the Chicagobased planemaker’s estimates, the region will account for 39 percent of the total projected global demand for 41,030 aircraft by 2036.

As competition becomes stiff, fullservice carriers in Asia are losing passengers to budget operators and carriers based in the Middle East and China. In Singapore, for instance, lowfare carriers control more than half of the market.

That squeeze from budget carriers have depressed passenger yields, a key metric of profitability, prompting companies like Cathay Pacific and Singapore Air to review their business plans.

The average operating profit margin for Asia Pacific airlines is likely to drop for a second year to 8.1 percent, according to IATA. That compares with North America’s 12.7 percent. Though Europe trailed at 6.6 percent, it is set for the sixth year of improvement in a row. (Bloomberg)