Manila Bulletin

Internatio­nal Museum Day

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THE worldwide community of museums celebrates today, 18 May 2018 Internatio­nal Museum Day with the theme “Hyperconne­cted Museums: New Approaches, New Publics.”

Internatio­nal Museum Day aims to raise awareness of the fact that, “Museums are an important means of cultural exchange, enrichment of cultures, and developmen­t of mutual understand­ing, cooperatio­n, and peace among peoples.” This is being organized on and around May 18 of each year. Participat­ion in Internatio­nal Museum Day is growing among museums all over the world. In 2017, more than 36,000 museums participat­ed in the event in 157 countries.

The Internatio­nal Council of Museums said that hyperconne­ctivity is a term invented in 2001 to describe the multiple means of communicat­ion we have today, such as face-to-face contact, email, instant messaging, telephone, and the Internet. This global network of connection­s becomes each day more complex, diverse, and integrated. In the hyperconne­cted world of today, museums join the trend. This is the reason the Internatio­nal Council of Museums has chosen the theme “Hyperconne­cted museums: New approaches, new publics” for this year’s celebratio­n.

Museums are an inherent part of local communitie­s, their cultural landscape, and their natural environmen­t. Museums can now reach way beyond their core audience and find new publics through these approaches. These past years have witnessed the birth of countless common projects organized by museums with the collaborat­ion of minorities, indigenous peoples, and local institutio­ns.

ICOM invites cultural institutio­ns of all types around the world to join in this celebratio­n and explore the connection­s that tie them to their communitie­s, cultural landscape, and natural environmen­t.

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