Sleep Number Disrupts...

map illuminating how neighborhoods across New York are sleeping. It is a fun competition to see who is sleeping the best. It’s also a great illustration of Sleep Number’s powerful sleep tracking and biometric technology – SleepIQ technology. The brand’s full Sleep Number 360 smart bed presentation is available with an interactive experience that illustrates the benefits of smart sleep. Customers will participate in an individualized experience using 3-D imaging to identify pressure points and understand how the 360 smart bed will alleviate them. They will see and feel how adjusting the firmness for each person, their Sleep Number setting, will result in ideal comfort.Unique to Manhattan, customers can take a 3-minute immersive “ride” into the science behind our 360 smart bed and understand how our technology delivers proven quality sleep.

A mix-and-match bedding design lab, equipped with a large-scale digital planner, completes the experience, as customers customize their ultimate bedroom retreat.These interactive elements complement the store’s sleep experts, who are dedicated to the company’s mission.

“The Sleep Number store experience combines the latest in technology with the expertise of our sleep professionals, to deliver a value-added experience for our customers. For us, it’s all about helping people find solutions for their best possible sleep,” says Andy Carlin, chief sales and services officer.

Sleep Number has been developing the New York market over the past few years, as part of its ongoing market growth plans that include an integrated brick-and-mortar and digital retail experience.