Manila Bulletin

Avida to launch condo for Yummies

- By JAMES A. LOYOLA

Avida Land, the midrange brand of property giant Ayala Land, is developing a 113 billion three-tower residentia­l project in Makati aimed at the young, upwardly-mobile market (Yummy).

Makati Southpoint is located on Don Chino Roces Avenue in Brgy. Bangkal, Makati. The location is close to the Makati CBD, and a thriving residentia­l and commercial area.

In a press briefing, Avida Vice President and Head of Corporate Planning Group Raquel Cruz said they are targeting 14.3 billion in sales for the first tower of Makati Southpoint.

The company reported sales for Avida Towers (AT) Makati Southpoint to be moving fast with 40 percent of its launched inventory already sold on its first month.

The project will be selling at 1197,000 per sqm., representi­ng an average of about 170 percent increase in residentia­l unit values per sqm since Avida began in the city.

“We expect Makati to contribute 8 percent of our residentia­l revenues this year. Our success here will continue with Makati Southpoint, which will fulfil the need of a changing market,” said Cruz.

She noted that, “many of our young, upwardly mobile profession­als are searching for a mid-priced, right-sized residence closer to their places of work. They need sensible amenities that they will actually use. They want a location closer to places they frequent, without having to contend with traffic or bad weather. Makati Southpoint offers that and more.”

Makati Southpoint’s first tower will rise 32 storeys high and feature 924 residentia­l units ranging in size from studio units at 23.3 sqm to 1-bedroom units at 38.2 sqm.

Another option is the junior 1-bedroom, which are studio units designed with a partition for added privacy. Prices range from 14.4 million to 18.5 million.

Makati Southpoint will feature a grand central lobby for all three towers. Its amenity area will have a swimming pool, clubhouse, children’s play area, indoor gym, jogging path and linear park

A collaborat­ive space and lounge areas will be included as points for convergenc­e, functionin­g as extensions of the resident’s living spaces. The first tower is set for completion by 2024.

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