HOW DO YOU WANT YOUR EGGS?
The Manila Bulletin's ‘Hatch’ goes to S Maison
In celebration of Easter Sunday,
The Manila Bulletin once again opened “Hatch,” an exhibit featuring extraordinary artworks, to the public. In partnership with S Maison, 70 eggs made by different local artists are now on display at the mall’s atrium. Seven of the “Hatch” artists,
namely Janice Young, Buds Convocar, Franklin Caña Valencia, Cid Reyes, Danny Rayos del Sol, Ronnie Bercero, and Janos Dela Cruz, happily attended the opening of the exhibit. Joining them was S Maison mall manager Grace Mindanao and SM’s Millie Dizon, in full support for
The Manila Bulletin’s campaign to promote the local art scene.
“We have done many art campaigns before, but ‘Hatch,’ in partnership with The Manila Bulletin, is special because of its innovative concept,” says Millie. “Instead of traditional canvases, the works of master artists are showcased in fiber glass eggs, a unique medium and platform. This offered many opportunities for us and The Manila Bulletin to creatively highlight the eggs in our mall atriums at SM Aura Premier, S Maison, and SM Seaside City Cebu. In each stop, two eggs were allocated to feature the works of artists chosen by the mall. With that, the event was also a wonderful chance to support and feature
up-and-coming artists in the local art scene, especially those in our Cebu exhibit who were commissioned to design and paint art eggs.”
Seeing their artworks in public again, enjoyed by people from different ages and walks of life, the artists recall the challenges and happiness they went-through while on the process of making their “Hatch” eggs.
“Working with the resin egg was really quite a challenge. It truly tested my creativity, how to apply my artmaking techniques to a 3D object,” says Convocar. “Rather than being intimidated, I was really challenged to turn the egg into an interesting and distinct piece of art. I wanted it to have a recognizable Convocar style: A subtle surreal appeal combined with a steampunk influence.”
For Young, it was an exciting challenge. “The whole process was daunting and at the same time exciting, since it was the first time for me to work on a 3D object instead of a flat surface. I was challenged to make every angle look balanced and appealing to the eye, going around the egg repeatedly! My egg represents a birth of hope through the combination of vivid colors, correlating lines, and merging shapes,” she shares.
“Unang reaksyon ko, very creative ang initiative ng Manila Bulletin to come up with the egg-shape
na pipintahan ng mga artists! Also, napakalaking karangalan agad
ang naramdaman ko to be part of the project (I found it creative, this initiative of The Manila Bulletin to come up with the egg-shape for artists to paint on. I also felt truly honored to be part of the project),” says Valencia. “Sa aking pyesa nais kong ibahagi na laging may pag-asa ang buhay, na ako mismo ay galing sa napakahirap na pamilya. Ito ay inilalahad ko sa paggamit ng araw sa aking mga pyesa (In my piece, I want to share that there is always hope in life—I myself came from a really poor family. I show this by using the sun in my artworks).”
Millie adds that “Hatch” was special not only because it is creative but also because it is a partnership, a wonderful collaboration between The Manila Bulletin, a publication, and SM, a group of malls. We look forward to more such projects with them.”
The exhibit will stay at the S Maison Atrium until April 29, 2019.