Bounty Fresh taps tech for safe food
Fresh, following the success of its OctoberFresh campaign, has reiterated that all its products for this coming holidays are guaranteed fresh and safe using “only the state-ofthe-art” and “tech-advanced” facility and processeses.
“Our yearly OctoberFresh is dedicated to our customers who conWith tinuously patronize our products. As a brand, we take our commitment to continuously bring safe, clean and topnotch products to Filipino families,” Bounty Fresh assistant vice president for marketing Patricia “Tracy” ChengLim, shared.
Eggy’s Wonderful First Birthday and the grand celebration of World Chicken and Egg Day served as the highlights of the third edition of OctoberFresh.
Bounty Fresh, the sole provider of #Lakingfarmfresh chickens, is the perfect player to head the campaign.
The brand produces blemish-free eggs and other breaded products that are strictly produced using only state-of-the-art, ISOcertified technology and processes.
This year, the brand made the event bigger with its #ChickyMinute campaign, a very cheeky—pun intended—digital series of films that followed the adventure of the brand’s ambassador Chicky. Chicky celebrated the first birthday of her egg “Eggy”.
With Chicky, who was first introduced last year, Bounty Fresh also brought in a new ambassador that made her new adventures much more interesting.
Helping Chicky throw the perfect birthday party for Eggy was celebrity icon and mom JolinaMagdangal, one of the hosts of ABS-CBN’s early morning show “Magandang Buhay”.
Bounty Fresh promises to keep this trend for its succeeding events. Twinkle Magbag, Bounty Fresh’s First Vice President for Marketing shares, “Every family deserves to be LAKING FARMFRESH. We highly encourage everyone to be more discerning of their choices. So let’s revive the tradition of home-cooking with our fresh take on what’s best for our family through the guaranteed quality, safety and freshness of our Bounty Fresh products.
Lim said just like in its past years of celebration, the Philippine World Chicken and Egg Day event is also simultaneously celebrated in other parts of the world including Australia, the UK, USA, Brazil, France and neighboring Asian countries like Vietnam and Indonesia, among others.
For more updates, follow Bounty Fresh at their official Facebook page.