SPRITE® SWITCHES ‘ICONIC’ GREEN PLASTIC BOTTLE TO CLEAR PACKAGING

In a bid to help boost the recycling of their plastic bottles, Coca-Cola Philippines recently announced an industry-first initiative of evolving the iconic green color packaging of their Sprite® recyclable plastic bottles for a clear, new look.

For half a century, people have known Sprite® for its iconic green bottle that is as unique as its crisp, lemon-lime flavor. Now, the brand is switching its trademark design for the plastic bottles, one of its packaging formats, to a clear, new look – aligned with its clear, new mission towards a World Without Waste.

As one of the numerous brands offered by Coca-Cola Philippines, the transformation of Sprite® recyclable plastic bottles from green to transparent bottles is part of the company’s World Without Waste goal of collecting and recycling the equivalent of every bottle or can it sell by 2030. Colored recyclable plastics are harder to recycle and have much more limited use compared to clear plastics. Because of this, the transition of Sprite® to clear plastic packaging ensures that its bottles are easier recycled and reprocessed.

“Sprite® will continue to offer the refreshing lemon-lime drink in refillable green glass packaging, and recyclable aluminum cans. However, as we continue to look at the overall recyclability and usability of all our packaging materials, we saw the opportunity to transition the colored plastic bottle of one of our biggest brands to clear plastic bottle so it can be recycled and re-used by recyclers,” said CocaCola Philippines Marketing Director Sharon Garcia-Tanganco.

To learn more about Sprite® and The Coca-Cola Company’s wider goals and actions to address packaging waste, please visit: https://www. coca-colacompany.com/stories/worldwithout-waste.