Manila Bulletin

Singlife, AEV to offer digital life insurance

- By MADELAINE B. MIRAFLOR By JAMES A. LOYOLA

A dining hub with all the food brands of leading casual dining Max’s Group, Inc. (MGI) has opened in Cubao yesterday, a statement showed.

Called the Main Avenue, the dining hub is particular­ly located at the intersecti­on of EDSA Southbound Lane and Main Avenue in Cubao, Quezon City and will house diverse array of MGI’s portfolio including Max’s Restaurant, Yellow Cab, Pancake House, Krispy Kreme, Jamba Juice, and Teriyaki Boy.

MGI Group Chief Operating Officer Ariel P. Fermin said the company now “foresees massive commercial gain due to increased efficienci­es and synergies” because of the recent opening of Main Avenue.

“Ultimately, this convergent hub will accelerate both our operationa­l and brand leadership in a highly competitiv­e, fast-paced local food industry,” he said.

Aside from flexibilit­y in providing diverse options within the Group’s portfolio, the multi-brand hub also advocates for operating efficiency through its one shared back kitchen—a first for its multibrand sites.

It also sets a benchmark in adapting environmen­t-friendly technologi­es in the current casual dining landscape.

With a total area size of 1,445 square meters and maximum seating capacity of 281, the Main Avenue site was designed and

Aboitiz Equity Ventures, Inc. (AEV) and Singapore Life Private Limited (Singlife) have teamed up to establish a new digital life insurance company in the country.

In a disclosure to the Philippine Stock Exchange, AEV said the joint venture, Singlife Philippine­s, is majority owned by Singlife (65 percent) with partners Di-Firm (20 percent), and AEV (15 percent).

Singlife Philippine­s aims to make insurance and financial products more accessible to Filipinos nationwide.

“With Singlife’s unique fintech expertise in digitalizi­ng life insurance offers and AEV’s strategic position across industries in the local market, Singlife Philippine­s is poised to claim its share in the local life insurance market,” AEV said.

According to the Philippine Insurance Commission, the life insurance market has shown significan­t growth over the past five years with total premium income growing 9 percent per engineered to save energy and mitigate flood, especially considerin­g the Philippine­s’ vulnerabil­ity to such natural disasters as typhoons.

Solar panels spread throughout the compound’s roofs will contribute to the overall reduction of carbon footprint, partnered with high-efficiency LED lighting.

“Propelling MGI’s future entails safeguardi­ng and evolving our brands’ heritage through forward-looking strategies,” said MGI President and Chief Executive Officer Robert F. Trota.

“As we usher in a new decade, launching this Main Avenue multi-brand site cements our stakeholde­r commitment to strike a balance between both continuity and renewal, powering our growth through the one-of-a-kind convergenc­e we believe only MGI can offer through its brands mostloved by Filipinos,” he added.

Additional­ly, waste management components such as a sewage treatment plant for high performanc­e cleaning with low operating costs, and an MRF (Materials Recovery Facility) for recycling waste are also part of the hub’s operations.

To ensure the comfort of diners while still being sustainabl­e, dining areas are supplement­ed with wide trellises to reduce dependenci­es on high-powerconsu­mption air conditioni­ng. Low-VOC (Volatile Organic Compound) plants also surround the hub in order to aid in purifying the air. annum and sales of new policies growing at approximat­ely 15 percent per year.

However, the penetratio­n of individual life insurance is still low at around 6 percent of the insurable market.

This is expected to increase to 12 to 18 percent in the medium-term, fueled by an emerging segment of people purchasing policies for the first time.

A substantia­l part of this segment consists of people between 25 to 50 years old, with net income between ₱25,000 to ₱50,000 per month and a preference for online and mobile services.

For this new generation of mobile-first consumers already booking rides and purchasing everyday goods online, Singlife Philippine­s believes it can also fulfill their financial planning needs through a mobile app.

Singlife Philippine­s’ vision is to unlock the potential of money for everyone by offering innovative financial solutions that help people manage, grow and protect their money distribute­d according to their preference­s.

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