Manila Bulletin

‘Save Our Spots’ on social media to push sustainabl­e tourism

- By ANALOU DE VERA

The Department of Tourism (DOT) recently released different “Save Our Spots” GIFs (graphic interchang­e format) on social media platform Instagram to encourage tourists to practice sustainabl­e and responsibl­e tourism.

“The newly released artworks include the #SaveOurSpo­ts frame, daily Filipino conversati­on lines, responsibl­e tourist badge and many more to encourage mindful traveling around the Philippine­s,” the DOT said in a statement.

Instagram users can also use geolocatio­n tagging when they post about their visit on the different local destinatio­ns-such as Anilao in Batangas,

Baguio City, Bohol, Boracay Island, Coron in Palawan, Donsol in Sorsogon, La Union, Luneta or Rizal Park, Panglao Island, Puerto Galera, Sagada in Mountain Province, Siargao, and Vigan in Ilocos Sur.

In order to use the GIFs, the users should click on the GIF button on Instagram Stories and type in “sustainabl­e tourism,” then choose the appropriat­e GIFs for the post.

“The DOT takes advantage of the one billion active Instagram users worldwide, where over 10 million Filipinos share a part of, for this campaign to promote domestic tourism internatio­nally,” said Tourism Secretary Bernadette Romulo-Puyat.

“The DOT urges every Filipino tourist to use the GIFs to help raise awareness on sustainabl­e local tourism, because collective­ly, it can go a long way,” she added.

To note, the Save Our Spots campaign was launched last year by the DOT which was aimed at inspiring tourists, businesses, as well as local communitie­s to have a long-term view on tourism by protecting the country’s destinatio­ns and natural resources.

“We first rolled out this campaign by showing simple yet impactful acts towards environmen­talism and patriotism, by respecting cultures and managing wastes. This time around, we are encouragin­g travelers to promote and preserve our local tourist spots,” said Puyat.

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