51Talk among few winners amid outbreak, shows philanthropic side
China remains to be the biggest and fastest-growing market for English language studies. The enforcement of social distancing, lockdowns and other measures in response to the COVID-19 pandemic has led families to ramp up online English learning, and this figure is expected to grow as its booming economy fuels the new generation to provide their children with the best English education available.
To the Chinese, a good education coupled with a strong grasp of the English language is a perfect recipe for a successful life as it opens up doors to higher education and better career opportunities.
The Chinese government has also placed emphasis on the promotion of the English language as it acknowledged the role it plays in giving its citizens a competitive advantage in an increasingly internationalized trade and business landscape.
As one of the pioneers of online English learning in China, 51Talk has cornered a big chunk of this lucrative market as it gains headway via its expansion in secondary and tertiary cities and provinces across China. A report co-released by Chinese Academy of Social Sciences and South Weekend in March this year showed that 51Talk ranks first in the K-12 English industry with a market share of 46 percent among online English-tutoring platforms targeting children in 2020.
51Talk is an online education platform that connects foreign English teachers to thousands of Chinese learners via a fun, engaging, and interactive digital learning environment.
Through its proprietary technology called AirClass, 51Talk provides both one-on-one and group lessons that have proven to be a very effective method in teaching and learning the English language.