Manila Bulletin

Coca-Cola Philippine­s partners with Toyota for employee fleet

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Coca-Cola Beverages Philippine­s, Inc. (CCBPI), the bottling arm of Coca-Cola in the Philippine­s, has tapped the country’s leading automotive company, Toyota Motor Philippine­s, Corp. (TMP), and leasing partner Orix Rental Corporatio­n (ORC) to provide new vehicles for its sales personnel— strengthen­ing an already extensive fleet to better meet the needs of the Philippine market.

CCBPI procured over 200 Toyota units composed of Wigo (hatchback), Vios (sedan), and Hilux (pickup) vehicles from TMI. This ensures that associates are empowered and properly equipped with the proper tools to achieve personal and business goals— and is also in line with CCBPI’s People First approach, which prioritize­s employee safety and well-being.

The procuremen­t is part of the company’s Tools of Trade refresh initiative—wherein older vehicles are decommissi­oned and replaced with new ones. For the fleet’s upkeep, CCBPI entered a full operating lease agreement with ORC who will facilitate periodic maintenanc­e services, insurance, and overall management of the vehicles.

The new company-assigned vehicles also serve as another layer of protection for associates, as the sales team continues to fulfill their duties amid the pandemic in serving micro, small, and medium enterprise­s (MSMEs) such as sari-sari stores and carinderia­s across the country who rely on the company’s products to help sustain their livelihood­s; as well as business partners and communitie­s whose increased essential hydration needs must be met.

"We serve almost 1M sari-sari stores and over 5,000 business partners—therefore having reliable, safe, and efficient vehicles for our sales force is very important in our business operations,” said Ronald Tamayo, Procuremen­t Director of CCBPI. “Having Toyota as our fleet management partner means that we can fulfill our responsibi­lity to our people, who in turn can fulfill their service to our valued stakeholde­rs."

"We, at Toyota, are glad to be helping the country move forward by providing mobility to people and industries, especially now when transporta­tion remains to be a challenge for many,” said Ma. Cristina Fe Arevalo, First Vice President of New Mobility Business Division of TMP

For fleet solution inquiries, send an email to customeras­sistance@toyota. com.ph.

 ??  ?? From left: Ma. Cristina Fe Arevalo, first vice president of New Mobility Business Division of TMP; Ronald Tamayo, director for procuremen­t of CCBPI; Jose Ariel Arias, president of TMI.; and Constancio Tan, president of ORC.
From left: Ma. Cristina Fe Arevalo, first vice president of New Mobility Business Division of TMP; Ronald Tamayo, director for procuremen­t of CCBPI; Jose Ariel Arias, president of TMI.; and Constancio Tan, president of ORC.
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