Manila Bulletin

Jollibee’s ‘Chickenjoy’ cited by US online mag

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Jollibee Foods Corporatio­n reported that its flagship brand’s best-selling Chickenjoy has been ranked as among the best fast-food fried chicken by US online magazine Redbookmag.com in celebratio­n of National Fried Chicken Day in America. In its article titled, The Best Fast-Food Fried Chicken, Ranked, RedBook Magazine hailed the “crispylici­ous and juicylicio­us” Chickenjoy as the fourth favorite fried chicken in America, beating its other competitor­s that include some establishe­d fast-food giants in the US.

“We couldn’t be happier of this recognitio­n, as it goes to show that our Chickenjoy is truly world-class. We see customers continuing to come in droves to our stores because of their love for Chickenjoy,” said JFC President for North America Rowel Vijandre.

He noted that, “This is also why Jollibee North America continues to do well and is outperform­ing the QSR industry with positive systemwide sales growth despite the pandemic. We are grateful to our customers and will always be happy to serve them the best Chickenjoy that they deserve.”

The publicatio­n also mentioned that Jollibee is the Filipino fried chicken chain “that’s about to take over the United States.”

It further wrote, “If you’re skeptical, check out this recent New York Times story heralding the chain’s first Manhattan location earlier this year. ‘The pleasures of Chickenjoy, as it’s called, are immediate: The sheath of skin is as craggy as a thunderhea­d, crannies, and crunch multiplyin­g.’ Uhm, I’ll have some of that, please! Chickenjoy is served in bone-in pieces buckets, or you can opt for Chicken Dippers, which are the boneless tenders.”

This is not the first time that the Jollibee Chickenjoy was recognized as among the best-tasting fried chicken. Publicatio­ns such as Foodbeast, Yahoo Singapore, and South China Morning Post have all touted it as the best fried chicken.

Jollibee was also named as among the top internatio­nal food chains by publicatio­ns like Thrillist and The Daily Meal.

It has likewise earned the praise of the late celebrity chef Anthony Bourdain, who called the brand the “wackiest, jolliest place on earth.” (James A. Loyola)

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