Isuzu PH bullish, eyes keeping 15% market share for new D-Max

Despite the safeguard measure, Isuzu Philippines Corp. (IPC) has set a bullish 15 percent market share this year for its All-New D-MAX, almost doubling the current 8 percent market share.

IPC Vice-President for Sales, Yasuhiko Oyama announced the digital debut of the imported completely built-up pick-up truck from Thailand. Car companies have started implementing last March 1, 2021 the safeguard duty on affected models for imported passenger cars (₱70,000) and light commercial vehicles (₱110,000).

IPC is confident that with it 6 years of research and 4 million kilometers of testing, the All-New Isuzu D-MAX is the most innovative and feature-laden iteration of the iconic pick-up truck, that has long set its reputation for its outstanding durability and reliability.

IPC President Hajime Koso said, “We are very excited to introduce this model to the Philippine market—a market that has been particularly special for us since there are a lot of scenic routes and challenging terrains all over the country that a pick-up and 4x4 enthusiast would love to traverse, especially on the weekends. Because of that, we’ve made sure that the All-New D-MAX will have a wide range of choices to cater to every consumer’s needs.”

The All-New Isuzu DMAX, is well received in the international scene specially in Thailand and has been redesigned to keep in harmonious step with the modern-day Filipino’s everchanging needs, and is more than capable of meeting the unpredictable daily demands of both work and lifestyle, while still achieving that remarkable balance between toughness and style.