The pop idol launches his first lifestyle collection

Bruno Mars becomes Ricky Regal

Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego, for the launch of his new lifestyle brand. Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges the American artist’s enigmatic personality and distinct style with the French company’s iconic blend of sport and luxury.

The collaboration began in Los Angeles, where Bruno Mars and Louise Trotter, Lacoste’s creative director, first met. Giving free rein to his imagination, the singer, record producer, musician pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile.

“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor,” says Bruno Mars.

The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Mars and Lacoste’s crocodile. Theirs is a universe with an emblematic flourish and flair, translated into a range of ready-to-wear clothing, footwear, and accessories. Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.

“Collaborating with Bruno and entering into his unique world has been a great adventure. He has a very clear vision, obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved in,” says Louise.

Sportswear, both casual and dressy, the Lacoste x Ricky Regal collection delivers a seductive palette of strong colors, namely mustard yellow, petrol blue, eggplant purple, coral red, and tie-dye. A vibrant state of mind boosted by Lacoste's sportswear expertise. Velvet, silk, and cotton fabrics with impeccable finishes create a fluid vibe, with pieces to wear on their own or as a complete look.

“With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his own seductive style,” explains Louise Trotter.

The first Lacoste x Ricky Regal collection will be launched today through a global network of 18 exclusive retailers. It will be available in the Philippines starting March 8, 2021 at Lacoste Greenbelt 5 flagship store.