Manila Bulletin

New DOT-6 chief pushes for digital transforma­tion in Western Visayas

- By TARA YAP

ILOILO CITY – As the pandemic continues, the new leadership of the Department of Tourism (DOT-6) in Western Visayas region is pushing for digital transforma­tion.

“Digital transforma­tion is one of the key priorities,” said Cristine Mansinares, officer-in-charge of the DOT in Western Visayas.

While the pandemic’s restrictio­ns are still hindering the regional tourism industry, Manisares believes digital content and interactio­n can pave way for the tourism industry to be prepared and pick up the pieces once the situation normalizes.

“We are planning to incorporat­e a chat bot that will answer queries 24/7,” said Manisares, who formally took over last April 17.

Manisares also pointed out that DOT-6 will be providing assistance to local government units (LGUs) in assessing the readiness of destinatio­ns and establishm­ents to serve the public, especially its health and safety protocols.

Mansinares replaced lawyer Helen Catalbas, who retired after serving DOT for 44 years, eight of which as regional director.

Mansinares, who previously served the provincial tourism officer of Negros Occidental, considered her new assignment as a “challengin­g time to lead the industry” that is feeling the effects of the pandemic.

 ?? (DOT-6) ?? NEW CHIEF. Cristine Mansinares, officer-in-charge of the Department of Tourism (DOT) in Western Visayas.
(DOT-6) NEW CHIEF. Cristine Mansinares, officer-in-charge of the Department of Tourism (DOT) in Western Visayas.

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