Personal care services
Personal care services, like salons, have to innovate to comply with the health and safety protocols. For instance, Limjoco cited the case of Reyes Haircutters, which have innovated by bringing their services to a garden setting.
Believe it or not, but one personal service that flourished is permanent makeup.
“Permanent makeup is not only for vanity. It is also for self esteem and convenience of patients who lost their eyesight or poor eyesight, have lost hair due to chemo, have neuro disorders (Parkinson’s) etc.” said Limjoco.
Other services include deep cleaning and carpentry as Filipinos with money during the pandemic are making themselves busy by doing home improvements like repainting and other house repairs.