Binalot expands in Balintawak

Binalot Fiesta Foods Inc., the homegrown fast-food chain, said it has officially opened its first branch along EDSA Balintawak, its first partnership with oil firm Shell Philippines.

Rommel Juan, CEO Binalot Fiesta Foods, said the new outlet is the 35th company-owned outlet and its first collaboration with Shell for the Shell Mobility EDSA Balintawak.

“We embark on an exciting journey with Shell Mobility EDSA Balintawak, a testament to our unwavering commitment to bring the flavors of Filipino tradition to every corner of Quezon City. Together, we pave the way for a new ear of dining and refueling convenience, celebrating the spirit of local businesses and community unity,” said Juan. This inaugural collaboration between Binalot and Shell Mobility EDSA Balintawak reflects a strong commitment to offering a diverse range of quality dining experiences to the people of Quezon City and beyond. This partnership also underscores the importance of promoting local businesses within the community.

During the ceremony, Mayor Joy Belmonte delivered an inspiring speech, emphasizing the vital role of resilient and innovative businesses in the thriving city of Quezon. She commended the collaboration between Binalot and Shell as a prime example of how local enterprises can contribute to the economic growth and overall development of the area.

One of the highlights of the Shell Mobility EDSA Balintawak is the introduction of the largest Shell Cafe in the country. “The café offers a welcoming atmosphere for patrons to enjoy quality coffee, snacks, and meals, further enhancing the overall experience at this Shell location,” said Juan.

Binalot and Shell Mobility EDSA Balintawak look forward to serving the community and providing an exceptional dining and refueling experience for all customers. This partnership is set to usher in a new era of convenience and satisfaction for those visiting the area.