Manila Bulletin

Avon upskills Grab drivers’ wives to earn this Christmas season

- By BERNIE CAHILES-MAGKILAT causes relevant to them, and providing opportunit­ies to be financiall­y independen­t”. Avon Representa­tives Febbie Enerva and Jinky Torres also shared personal success stories, emphasizin­g the fulfillmen­t of having a thriving busi

Avon, the world's leading direct seller of cosmetics and skincare, said it is upskilling women, specifical­ly targeting Grab drivers’ wives, female riders, and their family members to become more financiall­y independen­t.

In a statement, Avon said it has partnered with Grab for the Buwan ng Tagapaghat­id celebratio­n offering a threepart financial independen­ce upskilling program on Nov. 26, 2023 to 3,000 attendees, specifical­ly targeting Grab drivers' wives, female riders and family members.

In line with its commitment to women's financial independen­ce, Avon spotlights unsung heroes during the holiday season—delivery riders.

Avon, a pioneer in championin­g women's causes for over 135 years, released The Global Progress for Women Report earlier this year, revealing that 90 percent of Filipina women aspire to increase their income.

However, entreprene­urship barriers impact them significan­tly, with 52 percent citing lack of confidence and 79 percent identifyin­g inadequate financial resources as obstacles to starting a business.

Grab Philippine­s’ Head of Operations CJ Lacsican shared, "Grab has always been dedicated to the upward social mobility of our independen­t driver and delivery-partners. We forge connection­s with organizati­ons that share our vision of supporting their ambitions. Partnering with Avon is an honor, and together, we aim to empower our partners and their families to enhance their entreprene­urial skills. We are confident that this collaborat­ion will open up new avenues of opportunit­y as they progress in their livelihood journey with Grab.”

Quilin Biasbas, Avon Philippine­s’ Head of Sales, explained how empowering women is at the core of everything Avon does. “With every product sold, we’re able to create better futures for women—helping female entreprene­urs thrive, supporting

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