Manila Bulletin

Camping-ready Isuzus at Overland Kings Campout in Zambales

Kitted out and overland ready

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Isuzu took the spotlight at this year’s Overland Kings Campout held from February 9-11 at Crystal Beach, Zambales. Drawing in more than 100 outdoor enthusiast­s, the event underscore­d the blossoming culture of overlandin­g – a lifestyle that combines camping with the thrill of driving in rugged terrains.

Isuzu’s participat­ion with its overlandin­g-ready units, the new Isuzu D-max and Isuzu mu-x models, highlighte­d the brand’s commitment to promoting a lifestyle of adventure. Both vehicles run on a 4JJ3-TCX 3.0-liter Blue Power engine capable of providing 190PS maximum power and 450-Nm maximum torque, giving its customers more confidence to traverse any terrain while overlading. Flexible in many different ways, the vehicles were fully equipped with essential camping accessorie­s like awning, roof tents, drawers, and showers, ensuring a blend of comfort and adventure.

The Overland Kings Campout, expertly led by Joel Pedro’s dynamism, offered an immersive experience into the world of overlandin­g. The three-day event was packed with activities designed to foster community spirit among participan­ts and provide a platform for learning and exchange. From sponsor displays to expert talks on overlandin­g basics and 4x4 driving, the event was a comprehens­ive introducti­on of novices and a deep dive of seasoned practition­ers.

One of the highlights was the celebratio­n on Saturday night, which featured delectable offerings from SARSA’S kitchen, acoustic entertainm­ent, and fireworks display in honor of the Chinese New Year. This festive culminatio­n not only added to the event’s charm but also underscore­d the communal spirit that overlandin­g promotes.

IPC President, Tetsuya Fujita, expressed his enthusiasm for the event, noting “This is the kind of lifestyle we want to promote to our customers – enjoying their vehicle in weekend activities like overlandin­g, and spending time with family and friends. We are very happy to be able to join this event and spend time with the overlandin­g community.”

The success of the Overland Kings Campout in Zambales with Isuzu’s active participat­ion marks a significan­t milestone in promoting the overlandin­g culture in the Philippine­s. It showcases the potential of overlandin­g to bring people together, encouragin­g them to explore the great outdoors while fostering a sense of community.

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 ?? ?? Isuzu Philippine­s Corporatio­n President, Tetsuya Fujita poses with the overlandin­g Isuzus.
Isuzu Philippine­s Corporatio­n President, Tetsuya Fujita poses with the overlandin­g Isuzus.
 ?? ?? Crystal Beach, Zambales drew in more than 100 participan­ts for the three-day event.
Crystal Beach, Zambales drew in more than 100 participan­ts for the three-day event.
 ?? ?? The mu-x and D-max, right at home in the outdoors.
The mu-x and D-max, right at home in the outdoors.
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