Mcdonald's PH to open 60 stores in 2024

Mcdonald’s Philippines, controlled and operated by the tycoon George Yang through Golden Arches Development Corporation (GADC), is planning to open 60 stores this year to bring its store count to 800 by yearend. In an interview during the launch of Mcdonald’s new coffee products, Mcddonald's Philippines Assistant Vice President for Corporate Relations and Impact Adi Hernandez noted that, "We have over 740 stores all over the country. Mcdonald's Philippines is growing aggressively.” She said the firm opened 50 stores last year and will be opening 60 stores this year. “For the next couple of years we'll be opening an average of 50 stores a year,” Hernandez said. Hernandez noted that, Mcdonald’s Philippines’ growth strategy is not just by adding new stores but also “doing things better” by improving the taste and quality of it products. “We consistently work to ensure we remain relevant and responsive to the changing market and consumer demands, especially for Gen Z. “And when we talk about Gen Z habits and consumer behavior, we have seen just how much the coffee culture here in the country has grown and evolved. Everyone has a cup going to school or work, a wide range of brews, flavors, and format, and, of course, how people get together, and bond,” she said. (James A. Loyola)