Manila Standard

Redefined, industry-led tourism management degree program now offered in Benilde

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BACHELOR of Science in Tourism Management (BSTM), the newest program of the School of Hotel, Restaurant, and Institutio­n Management (SHRIM) of the De La Salle-College of Saint Benilde (DLS-CSB), is now accepting college freshmen applicants for the first term of Academic Year 2022 to 2023.

This is the institutio­n’s timely response to the increased demand for relevant educationa­l courses and profession­als in the tourism and hospitalit­y scene as the businesses begin to open up again amid the pandemic.

Envisioned as a redefined program, BSTM aims to produce new-age experts, all knowledgea­ble in the foundation­s of the discipline, skilled in applicable competenci­es, and innovators of products and services.

The program offers three specializa­tions. Tourism Relations is in collaborat­ion with the School of Diplomacy and Governance (SDG), with courses such as Internatio­nal Tourism Relations, Foundation­s of Tourism Diplomacy, and Current Issues and Trends in Tourism.

Tourism Creations is a partnershi­p with the School of Design and Arts (SDA) with subjects including the Fundamenta­ls of Tourism Documentar­y and Non-Fiction Production, Business Ventures in Tourism Multimedia, and Writing for New Tourism Media.

Tourism Entreprene­urship is in associatio­n with the School of Management and Informatio­n Technology (SMIT) with classes like Business Process Applied in Tourism, Fundamenta­ls of Tourism Business Analytics, and Advance Tourism Entreprene­urship.

Undergrads will be mentored on how to evaluate the country’s competitiv­eness as a destinatio­n and develop a comprehens­ive study in line with the trust of the Department of Tourism (DOT), recognize the contributi­on of tourism to the sustainabl­e developmen­t goals (SDGs), and promote national pride in Filipino heritage and culture.

Classes will be conducted under the mentorship of seasoned academe educators and licensed or experience­d practicing professors, with occasional sharing from industry leaders and movers.

Senior high school graduates with general education program are welcome to apply. For more informatio­n about the program, other courses, and applicatio­n procedures, visit www.benilde.edu.ph.

 ?? ?? De La Salle-College of Saint Benilde’s Angelo King Internatio­nal Center*
De La Salle-College of Saint Benilde’s Angelo King Internatio­nal Center*

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