Maserati Granturismo celebrated at Milan Design Week
MASERATI celebrated its new GranTurismo along with personalities from the world of fashion, showbiz, sport, and music at its new Milan retail store in the heart of Italy’s design capital. The Trident introduced its GranTurismo Launch Edition PrimaSerie 75th Anniversary along with three masterpieces—GranTurismo One Off Prisma and Granturismo One Off Luce, designed by Maserati Centro Stile, and Granturismo One Off Ouroboros conceived by the intrepid inspiration of Japanese street culture pioneer and friend of the Trident Hiroshi Fujiwara.
Style pioneer and global brand ambassador David Beckham was in attendance to pay a personal tribute to the new GranTurismo, along with Japanese designer Hiroshi Fujiwara, Italian pianist and composer Dardust and Italian actress Matilda De Angelis who raised a glass and celebrated the Trident’s icon—first designed in 1947 to enhance the long-distance sports car par excellence.
The GranTurismo One Off Prisma is a refined work of craftsmanship, equipped with the Nettuno V6 internal combustion engine, dedicated to the heritage of this glorious car. The bodywork is made of a chromatic partnership consisting of 14 different colours—all painted by hand—and embellished with details of more than 8,500 letters hand-applied and hand-varnished one by one, making up the names of Maserati cars.
The GranTurismo One Off Luce is a statement of innovation and sustainability, featuring a full-electric Folgore engine, literally reflecting Maserati’s experimentation and constant research.
The outfit is an original chromatic mirrored monolith, engraved with a dynamic laser-etched pattern and painted in an almost absent colour that makes the contours of the car blend into its surroundings. The interiors are a hymn to the future as they are made of ECONYL— a regenerated
nylon yarn—resulting in a unique aesthetic metamorphosis: the monochromatic blue interior reminds of the sea from which the sustainable material came from. The shapes of the seats are underlined also by the few graphics present on the central parts, lasered with gradient backing in contrast. The result is the two contrasting techniques, inside and outside: the mirror that almost hides the car and the laser that aims to create a strong and deep track of Maserati’s soul, technical performance, and astonishing beauty.
Following a long-standing partnership with Japanese brand Fragment, started in 2021, Maserati introduced the GranTurismo One Off Ouroboros, a virtual Fuoriserie GranTurismo designed by street culture innovator Hiroshi Fujiwara, as his own creative interpretation of the contemporary GranTurismo in the full-electric Folgore version. Inspired by the ‘Ouroboros’, a gnostic symbol that expresses the unity of all things which never disappear but perpetually change form in an eternal cycle of destruction and recreation, Fujiwara conceived a one-of-a-kind car seamlessly blending distinctive design elements from a curated selection of Maserati from the past.
Finally, the unmistakable allure of a limited edition like the GranTurismo Launch Edition PrimaSerie 75th Anniversary was showcased at the event. Made in four unique configurations, the total of 300 units – 75 for each version with an internal combustion engine, in Grigio Lamiera and Nero Cometa colours, and 75 for the electric Folgore version, in Rame Folgore and Blu Inchiostro hues —celebrates the quintessence of Italian luxury in terms of performance and stands as a testament to an ideal balance between beauty and functionality, without ostentation.
These show-stopping masterpieces, on four wheels or digital, embody Maserati’s legacy projected into the future and have been created within Fuoriserie, the Trident’s customisation programme, which allows clients to express their personality and creativity to design one-of-a-kind vehicles. Following the global preview at Milan Design Week, these works of art will travel across the world for a series of Maserati GranTurismo celebration events giving car enthusiasts the chance to experience them up close and personal.